... of the consumer from the center of our analytic attention (Askegaard and Linnet, 2011; Holt, 2012). It does so by using the social praxeology approach associated with Pierre Bourdieu to study the affirmation and sedimentation of the practices surrounding the consumption of bottled water in France. Findings...

...Renaud Garcia‐Bardidia; Jean‐Philippe Nau; Eric Rémy Purpose This paper aims to study consumer resistance and anti‐consumption in the context of illegal downloading of cultural goods in France. This practice is socially constructed as deviant by marketplace actors' moral labeling. To that extent...

...Isabelle Chalamon Purpose This paper aims to explore how consumer groups with limited resources and means of action are able to resist market pressures and how they are sometimes able to modify corporate practices. Design/methodology/approach A case study was carried out in France concerning...

... differences, and advanced media technology. A review of the literature suggests a need for comparative analysis of advertising practices. Analyses, empirically, magazine advertisements from the US, UK, France, India and Korea to identify cross‐cultural similarities and differences in the visual appeal...

... undoubtedly led to it being seldom the object of serious critical analysis. The history of this unique product, “Le Champagne”, the region of France in which it is produced‐”La Champagne”, and its people, the Champenois, are examined. Analysis is made of the marketing strategies and tactics that have led...

... of changing to delivered terms are demonstrated in a second survey of British firms, and the advantages of this system are highlighted. © MCB UP Limited 1988 Delivery Exporting France Germany Imports United Kingdom The Benefits of Delivered Pricing The Benefits of Delivered Pricing by Gary...

... Marketing France Germany Italy Sweden United Kingdom 31 The Characteristics of European Export Marketing Staff by Peter W. Turnbull and G. F. Welham UMIST, UK Introduction The interaction approach to industrial marketing and purchasing[1] identifies a major influencing dimension of interaction...

... of competition in the UK market and the effectiveness of advertising. Concludes that UK manufacturers need to launch products perceived as modern, value for money and reliable if they are to combat the ever‐increasing threat from foreign competitors. © MCB UP Limited 1983 BL Chrysler Ford France...

... penetration of the domestic UK market, as measured by the national stereotype product images of retail managers, appeared to be somewhat patchy. © MCB UP Limited 1980 Retail trade Prices Technology United Kingdom France USA | 493 How British Retail Managers View French and American Products...

... countries, e.g. France, Germany, Italy, Sweden and the UK. Assumes that industrial markets are influenced strongly by technological factors. Looks at an interaction approach to industrial marketing and purchasing, stating it may be a form of interpersonal contacts between individuals filling various roles...

... by the UK, France and Germany. Concludes that the consumer has a right to expect safety, quality, health; information, education and protection; and truth, authenticity and choice. © MCB UP Limited 1977 Consumerism Consumer marketing Oligopoly USA United Kingdom Sweden France Germany...

...Michel Chevalier; Bernard Catry Presents the results of a survey into the relationship between advertisers and advertising agencies in France. Suggests areas for improvement. © MCB UP Limited 1976 Advertising France Advertising agencies Marketing | 49 Advertising in France...