... in the digital world. It focuses on understanding the cultural aspects that shape these relationships in today’s global and digital marketplace. Design/methodology/approach This study employs a holistic methodology, intertwining historical, cultural and theoretical insights to decode the DI phenomenon...

... ; Lane and Husemann, 2008). This position suggests that through a global exchange or systemisation of information (Georgantzas et al., 2010) and an intractable participation in the global marketplace, people are brought into closer economic proximity by relying on the same global forces...

...Stavroula Spyropoulou; Dionysis Skarmeas; Constantine S. Katsikeas Purpose Globalization has rendered international expanding activities increasingly important for the survival, growth and success of modern firms. Drawing on the resource‐based view (RBV) of the firm, the purpose of the present...

... for relationship marketing being implemented in Russia, the paper applies assumptions of sociology of knowledge, systems theory, world society theory, organisation theory, network theory, and economic sociology. Findings The paper argues that the global diffusion of relationship marketing first observed...

...Arild Aspelund; Tage Koed Madsen; Øystein Moen Purpose This review aims to focus on the phenomenon of infant firms that operate internationally right from or close to inception, so‐called international new ventures (INVs) or born global firms. It also aims to provide a comprehensive review...

... is paid to the role of Western multinational corporations (MNCs) as drivers of globalization in this market‐reshaping process. Design/methodology/approach Based on household panel data the dissemination of international brands is analyzed in four product categories and four countries of the region...

... on personal relationships being developed and people working together, as BPE sells a service, not a product, so the key factor is trust. The following are current examples of BPE's relationship with customers: © Emerald Group Publishing Limited 2007 International business Globalization...

... and interesting case studies. Students would find this book an efficient means by which to acquire knowledge as well as an understanding of the practical issues associated with establishing and developing a global marketing operation and programme. Svend   Hollensen . Global Marketing: A Decision...

... ; Gedajlovic et al., 2004 ; Marchington and Vincent, 2004 ; Zahra and Filatotchev, 2004). Stakeholder analysis Investments Banks Buyer‐seller relationships Globalization Retailing The subject of stakeholders has attracted much interest in the mainstream management literature since...

... universities offer access to the extensive print and electronic academic literature available in the area of international marketing. Edited by Jaroslav   Dado and Jan W.   Wiktor . Marketing and Globalization . Cracow and Banska Bystrica : Cracow University of Economics and Matej Bel...

... and, hence, the importance and nature of relationships, varies across the spectrum of services, with for example: … the characteristics that pertain to services in general are present in their purest form in professional services … (Venetis, 1994). Services marketing Globalization Technological...

...Michael R. Czinkota Global awareness and international information exchange have long been highlighted by academia as a principal component of continued business competitiveness. In order to examine the extent to which academics practise what they preach, key marketing journals in Europe, Japan...

...Aysegül Özsomer; S. Tamer Cavusgil Investigates the effects of technology standards on the changing nature of interdependence between competitors in a global industry. Drawing on the theory of organizational ecology, the effects of technology standards on the type of interplay among competitors...

... full control of Giant or to pursue its US diversification. © MCB UP Limited 2000 Retail trade Supermarkets Globalization Mergers and acquisitions In a well‐known review of strategic marketing in the food industries, Cotterill and Westgren (1994, p. 431) define research...

... for a global market of around £24 billion. Further research by postal questionnaire to entrants into the UK market, in addition to semi‐structured interviews with European and US designers, confirmed that this market was buoyant, fuelled by the development of diffusion lines for the mass market. Identifies...

... they considered, however, were more similar, largely reflecting industry norms and demands, in these cases expressed on a global scale. © MCB UP Limited 2000 Hellgren and Melin found the main “spheres of influence” affecting business leaders’ ways of thinking to be their individual personalities...

...Peter G. Graham Business, management, workers and governments are responding to global imperatives. These imperatives include marketing. The origins of global marketing lie in exporting. Presents and analyses data relating to small businesses in Australia which currently export or which plan...

... protected, but then found it had to internationalise to survive in a liberalised trading environment. Clothing industry Export Globalization International marketing Manufacturing industry Small‐to‐medium‐sized enterprises © MCB UP Limited 1999 Firm characteristics, decision‐maker...

... as a dynamic process. © MCB UP Limited 1998 Country of origin Globalization International marketing Marketing management Multinationals The objective of this paper is to propose a dynamic model of country‐of‐origin (CO) effect. While there is no consensus definition of CO (Sauer et...

...Jamal A. Al‐Khatib; Scott J. Vitell; Mohammed Y.A. Rawwas In recent years, business ethics has drawn increased interest from business and marketing practitioners as well as from academicians. Despite the repeated call in the literature for cross‐cultural research in this age of globalization...