... of a transitional economy. Design/methodology/approach Data were collected using self‐report questionnaires distributed to retail salespeople in Hungary. Hypothesis tests were conducted using structural equation modeling. Findings The results revealed that WFC is strongly related to job stress, while FWC...

... of market orientation in 205 business to business services companies and 141 consumer services companies in Hungary, Poland and Slovenia. As predicted by the predominantly western marketing literature, those service firms with higher levels of market orientation; were more often found in turbulent, rapidly...

...Robin A. Coulter; Lawrence F. Feick; Linda L. Price Research conducted in the early 1990s in Hungary indicated a lack of knowledgeable and influential personal sources in the cosmetics product category. The purpose of this article is to examine women cosmetics opinion leaders in Hungary...

... strategic types in a non‐Western market, Hungary, and compares them with those found in the West. Striking similarities are found and, where differences emerge these are related primarily to the economic climate during the transition from central planning to a market‐led economy. © MCB UP Limited 1993...

... of future bloc‐wide developments. Eastern Europe Hungary Socialism Marketing strategy Public sector Private sector © MCB UP Limited 1990 ...

... the peculiarities of eastern Europe, the US trade record with these potential markets is unlikely to improve. © MCB UP Limited 1983 Eastern Europe Marketing Hungary Poland US Yugoslavia 26 The Stages of Marketing Evolution in East European Countries by A. Coskun Samli and Wladyslaw Jermakowicz...

... Pricing policy Hungary Models Marketing planning Costs | 269 Pricing in Eastern Europe The Example of Hungary* by Paul G. Hare In terms of population, Hungary is one of the smaller countries of Eastern Europe, while in terms of income per head its level must be close to the average for the region...

... of indirect guidance (such as that of Hungary now), this task is especially crucial, because market researchers must interpret broadly defined national objectives for enterprises which now function quite independently [13]. Consider again a specific example, that of pricing. Table 1 illustrates types...

... of the enterprise and the national economy. © MCB UP Limited 1972 Marketing strategy Socialism Hungary Industrial marketing Marketing strategy in socialist industrial enterprises* by Dr. Gábor Hoványi Hungarian Management Centre, Budapest The author explores the basic tasks and the process...

... wishing to establish or extend marketing relations. © MCB UP Limited 1971 Hungary Marketing Socialism Market orientation Marketing strategy The Hungarian marketing scene by Dr. Gábor Hoványi Hungarian Management Centre Budapest The climate for marketing activity within Hungarian society...