...Orie Berezan; Anjala Selena Krishen; Sarah Tanford; Carola Raab Purpose Because communication channels are inherently unique, they may differentially affect customers depending on their preferred communication style. Therefore, the information that firms provide might not have the intended effect...

...Len Tiu Wright; Tina Harrison; Kathryn Waite; Gary L. Hunter Purpose To critically assesses the extent to which consumers are being empowered by the internet, focusing specifically on the role of the internet in the context of online pension information provision. Design/methodology/approach...

...Y.H. Wong; Ricky Y.K. Chan; T.K.P. Leung Purpose Information has created a new segment of knowledgeable customers. Marketers should pay attention to the reversed information sharing by this active group of customers. The major aims of this article are to provide the results of an in‐depth...

...Kjell Toften; Kirsten Rustad Purpose To explore the perceived attributes of export information quality provided by export assistance sources, in order to provide some guidelines for how these information suppliers can improve the quality of their offered information. Design/methodology/approach...

...Erik L. Olson; Hans Mathias Thjømøe In this article, brand evaluations based on mere exposure to a brand name are compared to evaluations built on varying levels of cognitively processed brand information in a setting where all subjects have low involvement. Results indicate that a small...

... Information Marketing Politics Jolted out of their complacency by the growing numbers of cancelled memberships and the drop in the amounts reimbursed for expenses incurred during election campaigns, the major parties in Germany are increasingly resorting to the use of marketing instruments...

...Michael Fay; Gregory Currier The extent to which advertisers choose to make more or less use of“informative copy”, or “copy points”, as a communicative and persuasive technique, represents a model of how an advertisement will work. With changing media technology, changing popular culture...

...Andrew McAuley The gathering of information is an important part of the exporting process. Identifies sources of information which exporters use and also distinguishes those sources which they find most useful. Based on a postal survey of the 1989 winners of the Queen′s Award for Export Achievement...

...Paul Turner The view is put forward that the effective sourcing and management of information is critical in the search for a winning business strategy. Such information will be secured from environmental and market analysis and will be matched with the company′s competitive advantage...

...Deborah Martell The changes to be expected in the marketing field as information technology becomes a more widely accepted phenomenon are highlighted. Specifically, attention is focused on the observable, invisible and evolutionary effects such developments have on the marketing scenario...

... within that to be able to recognise and understand the need for the change requires supplies of information from within the organisation and this will put into perspective the costs of not working within the manufacturing focus and large customers' valued contributions. Proposes that marketing...

...Preben Sepstrup Describes the theory on information acquisition by the individual in relation to buying goods. Gives the results of six investigations carried out in Denmark into the operation of variable and testing of basic hypotheses in the theory of information acquisition by individuals...