... Status Status marker value Social recognition Conversational value Closeness to self Materialism Consumers increasingly display material possessions on social media, with over two million posts as of April 2025 (Link to the website of Instagram) with hashtags related to shopping on Instagram...

...Svein Ottar Olsen; Ho Huy Tuu Purpose This study aims to explore the interplay between dispositional greed and value materialism and empirically test how it shapes online compulsive buying tendencies. Additionally, it investigates whether, and if so, how online compulsive buying and generosity...

... theory implies that they may moderate this relationship: decision-control empowerment, market-control empowerment and the value of materialism. Design/methodology/approach The analysis is based on data from a large-scale, representative online survey (N = 1,398). Structural equation...

... effect of values on purchase intention through acquisition utility and transaction utility. Two moderators (materialism orientation and value consciousness) further influence the strength of the effect of consumption values on transaction utility. Design/methodology/approach The authors used a survey...

...Rajat Roy; Fazlul K. Rabbanee; Himadri Roy Chaudhuri; Preetha Menon Purpose This paper aims to examine how social comparison (SC) and belief in karma (KA) encourage materialism (MAT) and promote consumers’ life satisfaction (LS). Design/methodology/approach Two studies were conducted...

...Xiaoying Zheng; Ernest Baskin; Siqing Peng Purpose This paper aims to examine whether social comparison in a prior, nonconsumption circumstance (e.g. in an academic setting) affects consumers’ materialism and subsequent spending propensity, and explores the incidental feeling of envy...

... explores materialism, self-esteem and self-monitoring as CDB trait antecedents, as a form of conspicuous consumption on social media. Finally, it considers the influence of altruism on these relationships. Design/methodology/approach A survey was conducted of regular Facebook users mentioning a charity...