...Tereza Dean; Haisu Zhang; Yazhen Xiao Purpose Customers can participate in new product development (NPD) in many ways. Drawing on the knowledge-based view (KBV) and innovation literature, this study aims to contrast two main product development activity types, i.e. problem-solving and decision...

... category was the most frequent and fastest-growing one with a 59% share, followed by the branding and communication category with a 34% share (eYeka, 2017). During the product development process, crowdsourcing is used to generate ideas for new product development, solve a specific product-related problem...

...Yen-Chun Chen; Todd Arnold Purpose Firms report varied levels of success in relation to using alliances to aid in new product development (NPD). This study aims to investigate internal processes that might influence the experience of alliance success. Specifically, this study investigates the role...

...Chris Simms; Paul Trott Purpose The purpose of this paper is to examine how firms manage the front end of new product development projects where packaging forms a core part of the product itself. Within the fast-moving consumer goods industry, innovation provides opportunities to create packaging...

... in the context of new product development is lacking. The findings highlight the importance of treating CIP and CIC as continuous processes in a firm rather than viewing each in isolation to a specific project. Todd Arnold can be contacted at: todd.arnold@okstate.edu 15 01 2020 27 07 2020 04...

...Kelly Naletelich; Nancy Spears Purpose New product development (NPD) is increasingly being delegated to consumers, yet little research has investigated consumer-centric factors that may influence this delegation. Thus, the purpose of this paper is to uniquely combine regulatory focus...

... al., 2006 ; Tan and Sousa, 2013). Integration New product development Multinational corporations Qualitative research Standardization–adaptation For multinational corporations (MNCs), global standardization and local adaptation of marketing are among the important choices...

...Gordon Liu; Wai Wai Joyce Ko; Isaac Ngugi; Sachiko Takeda Purpose Drawing from resource-based theory, the authors aim to study how and under what conditions small- and medium-sized enterprises (SMEs) capitalise on their proactive entrepreneurial behaviour (PEB) to achieve new product development...

...Christopher Simms; Paul Trott Purpose – The purpose of this study is to: contribute to existing models of new product development (NPD) and provide new understanding of how a new product’s packaging is managed and integrated into the NPD process of fast-moving consumer goods (FMCG) firms...

...Lars Witell; Anders Gustafsson; Michael D. Johnson Purpose – This study aims to investigate how customer information obtained at different phases of a new product development (NPD) process influences profits from new offerings. Design/methodology/approach – A survey was conducted...

...George J. Avlonitis Marvin L.   Patterson , John A.   Fenoglia . Leading Product Innovation: Accelerating Growth in a Product‐based Business . John Wiley & Sons, Inc. , 1999 . , ISBN: 0‐471‐34517‐2 Product innovation Growth New product development...

... are suggested. Analytical hierarchy process New product development Process efficiency Successful new product development (NPD) has long been, and remains, key for the growth and survival of many manufacturing companies. Cooper (1980) notes, “New product development stands out as one of the most...

... model. The results regarding the MKC components indicate that each component of MKC exerts a positive impact on new product advantage and market performance in host countries. Export New product development Information technology Measurement Market intelligence Market knowledge competence...

...Paul Oakley Improving customer value through faster response times is a significant way to gain competitive advantage. Suggests that many approaches to new product development (NPD) have an internal focus ‐ in which the NPD process is viewed as terminating with product launch. However...

... their new product development is high. A bottle‐neck may be the extent to which companies are aware of these models and methods. Companies may also have abandoned their use already. To investigate this, gathers empirical data from 75 industrial companies in The Netherlands. Results show that many companies...

... global NCEs: technological familiarity, product differentiation, competitive intensity and internal R&D skills. Discusses the managerial implications of these findings. © MCB UP Limited 1994 Drugs companies Global marketing New product development Pharmaceutical industry R&D...

...E.J. Kleinschmidt This empirical research based on a sample of 154 companies in Canada,USA, Germany and Denmark compares new product development practices in North America and Europe. A literature survey established a research model consisting of six blocks of criteria thought to influence...

... sample. There are also differences between the countries. These results provide new insights,as well as support for some previous empirical results. Discusses directions for further research. © MCB UP Limited 1994 Decision making New product development Product elimination Product launch...

...V‐W. Mitchell; P. Boustani Analyses the breakfast cereal market as a basis on which to conduct a study of risk in new product development. Argues that the main alternatives for increased consumer demand, namely, product development,converting non‐users and encouraging existing users to use more...

...Angie Craig; Susan Hart New Product Development, Research Takes the reader through the literature on research into the dynamics of new product development,considering and commenting on the variety of approaches reported in the literature, describing the plethora of “critical success factors” thrown...