... with 1,129 responses in a regional New Zealand radio market. This data has special characteristics suitable for this research: the market has experienced rapid expansion in station numbers with substantial attempts at format segmentation, providing a strong test of the un‐partitioned nature...

... consisting of incremental internationalization and innovation and radical internationalization and innovation. Design/methodology/approach The paper is based on an in‐depth qualitative study of ten software firms in New Zealand. The unit of analysis is the firm. Multiple sources of data collection...

... marketing concepts using examples from recent New Zealand general elections. Findings There is a relationship between parties demonstrating a strong voter orientation in their political advertisements and achievement of electoral success. By viewing advertising as a symptom of parties' broader market...

... Limited 2008 Customer satisfaction Job satisfaction Banking Change management New Zealand The increasing number of customer relationship management (CRM) implementations in the corporate environment during the early 1990s can be traced back to earlier package‐enabled reengineering...

... the outcomes of a recent study on immigrant employees from the EU region. Design/methodology/approach This paper examines the experience of 77 New Zealand firms operating in 11 EU markets. Only 10 percent of the firms investigated hired IE to assist or manage their firms' marketing activities in the EU...

... changes, which are influenced by a firm's relationships in 20 New Zealand and Swedish internationalising SMEs. It uses the qualitative research method to develop theory. A conceptual model with eight categories relating to relationships and strategic change during the internationalisation process...

... selection process of 66 New Zealand firms which were concurrently operating in two or more EU markets. In total these firms were operating in 13 different EU country markets. Findings The outcomes of this study suggest that, although a complete similarity in the marketing environment is not likely...

... Zealand brand managers whose brands have been affected by this activity. In the international context, parallel export channels may assist in penetrating foreign markets or in increasing overall market share (e.g. Mitchell, 1998). Domestically, Tapsell (1998) reports the leading New Zealand...

... manufacturing firms in New Zealand. Two distinct paths are identified, one of global, the other of regional scope. These are argued to be the product of two distinct configurations of strategy, requiring different choices in product and market scope, mode of market development, and location of manufacturing...

... identifies four clusters of firms based on knowledge‐management practices that exist within the New Zealand business environment. The clusters are then described according to their innovation and financial performance profiles. The study finds that firms with a knowledge‐management orientation outperformed...

...Steven Lysonski; Srinivas Durvasula; John Watson New Zealand has gone through a radical metamorphosis since free market economics were introduced in the mid‐1980s. Marketing managers are particularly interested in the views of consumers about issues dealing with marketing activities. Negative views...

...Brett A.S. Martin; Brett A. Collins A content analysis of 191 music videos from New Zealand television examined three research questions: what levels and types of violence are evident? What products and brands are associated with violence? Do differences exist between different musical genres...

... regarding attitudes towards cell phones for a New Zealand sample. These findings provide new insights as well as support for previous empirical research. Discusses theoretical and managerial implications and directions for future research. © MCB UP Limited 1999 Advertising Cellular...

.... These hypotheses are evaluated empirically in this paper. In conducting this research, it was necessary to find physically equivalent products with different brand names. This situation was found to pertain in the smaller motor vehicle market in New Zealand where the Mazda 323 and the Ford Laser were...

... in most advanced industrialised countries. This paper compares the export behaviour and performance of service firms to those of manufacturing firms. The study is based on a survey of 155 small and medium size exporters from New Zealand. The results suggest that service exporters are distinctively unique...

...Peter J. Danaher Christopher   Lovelock , Paul   Patterson , Rhett   Walker . Services Marketing: Australia and New Zealand . Sydney : Prentice‐Hall   1998 . 570 p , ISBN: 0 7248 1123 0   (paperback) Australia New Zealand Relationship marketing Services...

... organisational needs. The present organisational trend in Australia and New Zealand towards agility and flexibility, demands not only that employees be equipped with necessary technical knowledge, but that they must be able to integrate and use that knowledge in a creative and synergistic manner. A possible...

... orientation research of both Jaworski and Kohli and Narver and Slater using a large multi‐industry sample of New Zealand companies. The result is a parsimonious and managerially useful 20‐item scale for measuring the market orientation of New Zealand companies. It is likely this scale could be generalisable...

...Peter C. Thirkell; Ramadhani Dau A large and representative sample of New Zealand manufacturing exporters is used to empirically test and validate the model of export performance proposed by Aaby and Slater. A 20‐item additive export performance scale, based on both objective and subjective...

... degree is called an MCom in New Zealand, while in Australia it is often termed an MCom by thesis. The BCom (Hons) is a research‐oriented degree in both countries. However, both countries have postgraduate degrees (or sometimes termed “post‐experience”) that are more professionally‐oriented...