...Tereza Dean; Haisu Zhang; Yazhen Xiao Purpose Customers can participate in new product development (NPD) in many ways. Drawing on the knowledge-based view (KBV) and innovation literature, this study aims to contrast two main product development activity types, i.e. problem-solving and decision...

..., crowdsourcing is used to generate ideas for new product development, solve a specific product-related problem or select a product design among alternatives (Fuchs et al., 2010). Product-related campaigns allow consumers to generate ideas for new products or improve the functionality of or the consumer...

...Yen-Chun Chen; Todd Arnold Purpose Firms report varied levels of success in relation to using alliances to aid in new product development (NPD). This study aims to investigate internal processes that might influence the experience of alliance success. Specifically, this study investigates the role...

...Chris Simms; Paul Trott Purpose The purpose of this paper is to examine how firms manage the front end of new product development projects where packaging forms a core part of the product itself. Within the fast-moving consumer goods industry, innovation provides opportunities to create packaging...

... in the context of new product development is lacking. The findings highlight the importance of treating CIP and CIC as continuous processes in a firm rather than viewing each in isolation to a specific project. Todd Arnold can be contacted at: todd.arnold@okstate.edu 15 01 2020 27 07 2020 04...

...Kelly Naletelich; Nancy Spears Purpose New product development (NPD) is increasingly being delegated to consumers, yet little research has investigated consumer-centric factors that may influence this delegation. Thus, the purpose of this paper is to uniquely combine regulatory focus...

... still have very limited knowledge regarding how MNCs can address such dual pressures from the environment. This hinders our understanding of how product standardization–adaptation choices are made in MNCs. New product development (NPD) is an important task where product-related choices like those...

...Gordon Liu; Wai Wai Joyce Ko; Isaac Ngugi; Sachiko Takeda Purpose Drawing from resource-based theory, the authors aim to study how and under what conditions small- and medium-sized enterprises (SMEs) capitalise on their proactive entrepreneurial behaviour (PEB) to achieve new product development...

...Christopher Simms; Paul Trott Purpose – The purpose of this study is to: contribute to existing models of new product development (NPD) and provide new understanding of how a new product’s packaging is managed and integrated into the NPD process of fast-moving consumer goods (FMCG) firms...

...Lars Witell; Anders Gustafsson; Michael D. Johnson Purpose – This study aims to investigate how customer information obtained at different phases of a new product development (NPD) process influences profits from new offerings. Design/methodology/approach – A survey was conducted...

... issues and working out viable solutions. It surely deserves a place in your library! Product innovation Growth New product development Leading Product Innovation emphasises the important role of the product innovation function for improving long‐term financial performance...

... are suggested. © MCB UP Limited 2001 Analytical hierarchy process New product development Process efficiency Successful new product development (NPD) has long been, and remains, key for the growth and survival of many manufacturing companies. Cooper (1980) notes, “New product development...

... model. The results regarding the MKC components indicate that each component of MKC exerts a positive impact on new product advantage and market performance in host countries. © MCB UP Limited 2000 Export New product development Information technology Measurement Market intelligence...

...Paul Oakley Improving customer value through faster response times is a significant way to gain competitive advantage. Suggests that many approaches to new product development (NPD) have an internal focus ‐ in which the NPD process is viewed as terminating with product launch. However...

... their new product development is high. A bottle‐neck may be the extent to which companies are aware of these models and methods. Companies may also have abandoned their use already. To investigate this, gathers empirical data from 75 industrial companies in The Netherlands. Results show that many companies...

... global NCEs: technological familiarity, product differentiation, competitive intensity and internal R&D skills. Discusses the managerial implications of these findings. © MCB UP Limited 1994 Drugs companies Global marketing New product development Pharmaceutical industry R&D...

...E.J. Kleinschmidt This empirical research based on a sample of 154 companies in Canada,USA, Germany and Denmark compares new product development practices in North America and Europe. A literature survey established a research model consisting of six blocks of criteria thought to influence...

... conceptual contributions. Key parts of this literature address the process for new product development (NPD), the process for product elimination and the general process of decision making. Although much attention is given to discussing the stages of the NPD process, the gap that we identified...

...V‐W. Mitchell; P. Boustani Analyses the breakfast cereal market as a basis on which to conduct a study of risk in new product development. Argues that the main alternatives for increased consumer demand, namely, product development,converting non‐users and encouraging existing users to use more...

...Angie Craig; Susan Hart New Product Development, Research Takes the reader through the literature on research into the dynamics of new product development,considering and commenting on the variety of approaches reported in the literature, describing the plethora of “critical success factors” thrown...