... preferences with the risk characteristics. Findings The results show that i) four types of sharing platforms are categorised in terms of the risk perceived by the supply and demand side, and ii) four types of regulation preferences are clustered, drawing on the power and trust elements proposed from...

...’ (2011) framework for conceptual approaches in marketing. Findings As a phenomenon, CDSM operationalises the following elements: power, agency, resources, value and responsibility. The authors demonstrate how these elements are interconnected and define their meaning, significance and implications...

...Felix Septianto; Kaushalya Nallaperuma; Argho Bandyopadhyay; Rebecca Dolan Purpose Drawing upon the evolutionary psychology perspective, the current research aims to investigate the conditions under which power (high vs low) and emotion (pride vs gratitude) can influence consumers to purchase...

...Amy Yau; Sofia Christidi Purpose A growing stream of consumer research has examined the family dynamics and consumption practices that come from the changing life stages. This study aims to better understand the narratives surrounding power struggles emanating from continued parental food...

...Eugene Chan; Najam Saqib Purpose The endowment effect is well-established in economics, psychology and marketing where sellers place a higher value on a good than buyers. One potential moderator, namely, power is explored. The authors predicted that feeling powerful can reverse the effect, making...

.... And this research thoroughly illustrates the mechanism by which hubristic/authentic pride activates global versus local appraisal tendencies. More importantly, this research finds how lay theories affect construal level given a pride experience and it also corroborates the moderating effects of power...

...Joshua D. Newton; Jimmy Wong; Fiona Joy Newton Purpose While the potential benefits of integrating humour into advertisements are widely understood, the reasons why these effects emerge are not. Drawing on literature about the impact of psychological feelings of power, this research aims...

...Jessica J. Hoppner; David A. Griffith; ChangSeob Yeo Purpose – The purpose of this study, drawing from exchange theory, is to examine how the intertwined relationships between power, justice and relative dependence influence relationship performance in buyer – seller relationships. Design...

...François Anthony Carrillat; Alain d’Astous Purpose – The purpose of this study is to contrast athlete endorsement vs athlete sponsorship from a power imbalance perspective when a scandal strikes the athlete. Design/methodology/approach – A first study was conducted with a probabilistic...

... to intra‐organisational conflict. This study is most relevant to academics and managers involved in professional services. © Emerald Group Publishing Limited 2012 Advertising Social networks Negative relationships Conflict Power Scotland While organisational relationships have...

...Omar Merlo Purpose Based on the widely held view that influence is exercised power, and in light of the suitability of power theory to studies of marketing's relative influence within the firm, this paper seeks to explore marketing's level of influence from a power perspective. The paper proposes...

... the discussion of positive aspects of relationships. Matters of consequence to practice and research such as power and disciplining remain under‐researched. Research limitations/implications By deconstructing and reconstructing current relationship marketing theory – partly by using a study of power...