... to actively manage WOM among customers. © Emerald Group Publishing Limited 2013 Tariff models Referrals Services Word‐of‐mouth Network effects Pricing strategies Marketing strategy Pricing policy Germany Consumer behaviour The company offers two tariff models: a “Network” tariff...

... practices Price strategies Cost‐based pricing Value‐based pricing Competition‐based pricing Pricing policy Management strategy Because it is the element of the marketing mix that is directly associated with revenues, marketing scholars frequently call for attention for pricing (Diamantopoulos...

... pricing decision. By applying these variables in a decision support model, marketers have access to a tool that can aid their marketing decision‐making. © Emerald Group Publishing Limited 2012 Marketing decision‐making Decision support systems Marketing strategy Pricing policy...

...Yolanda Polo‐Redondo; Victoria Bordonaba‐Juste; Laura Lucia Palacios Purpose The purpose of this paper is to examine three strategic decisions that determine firm size in the franchise distribution system: price policy, the timing decision, and network ownership. Design/methodology/approach...

...George J. Avlonitis; Kostis A. Indounas Purpose The purpose of this research paper is to investigate the pricing policies that service companies adopt in order to set their prices along with the service, organizational and environmental characteristics that influence these policies. Moreover...

... Advantage . Harlow : Prentice‐Hall/Financial Times   2005 . © Emerald Group Publishing Limited 2007 --> Marketing strategy Pricing policy Product management Strategic management The curtain rises and the presentation of six attacking and eight defensive strategy moves begins...

... Publishing Limited 2005 Exports Pricing policy Statistical analysis Portugal Rich and poor countries alike look to export subsidies to enhance their presence on world markets. But they may be doing more harm than good (The Economist, 2000). Recent changes in the global...

... in this study.) The cost of establishing a brand image in more than one country has led some substantial companies, who offer only branded products in their home market, to provide own brand to retailers in other countries. Brands Pricing policy United Kingdom Consumers buying grocery and other...

... price. © Emerald Group Publishing Limited 2004 Pricing policy Individual perception Consumer behaviour Memory There is an important literature dealing with the perception of prices. Much research has been devoted to the analysis of determining factors in the perception of prices...

...(h_i, p_{i): Quantity of sales with an account of the ith group depending on number of calls hi and price pi. © MCB UP Limited 1996 Decision‐support systems Pricing policy Profit Sales If a firm sells a certain product}...

...Kai Kristensen; Hans Jorn Juhl A simplification from microeconomic consumer theory is used to formulate a model relating relative contributions to income elasticities. The model is applied in order to evaluate actual price policy in 19 selected markets. In the empirical part of the article...

... and its durability pre‐recession. © MCB UP Limited 1985 Pricing policy Product costs Product planning Recession 12 Aspects of Price Policy, Product Policy and Costs in a Recession by U. Schäfter and M. T. Roper Fachhochschule des Saarlandes, Germany and Leicester Polytechnic, UK...

..., with a higher consciousness of consumer needs among its retailers. © MCB UP Limited 1979 Pricing policy Marketing Consumer behaviour Retail trade Furniture industry Footwear industry | 221 The Effects of the Abolition of Resale Price Maintenance in Two Trades by Christina Fulop and Tim March...

... to a remarkably different market response. © MCB UP Limited 1979 Consumer behaviour Marketing strategy Marketing planning Decision making Pricing policy 282 | European Journal of Marketing 13, 5 Influencing Buyer Behaviour Processes and Strategies by R. R. Dholakia Information along with product...

...J. F. Pickering Analyses the approach of the Price Commission to its task by means of examining its early reports. Draws attention to areas which a similar body that might be in its infancy should pay particular attention to. © MCB UP Limited 1979 Pricing policy Market pricing Legal...

... Limited 1979 Pricing policy Advertising Decision making Marketing 194 | European Journal of Marketing 13, 4 Pricing and Advertising by Maurice W. Sasieni Economics sees material wealth as falling into a number of categories which are referred to as "goods". Goods are distinguished largely...

... Pricing policy Hungary Models Marketing planning Costs | 269 Pricing in Eastern Europe The Example of Hungary* by Paul G. Hare In terms of population, Hungary is one of the smaller countries of Eastern Europe, while in terms of income per head its level must be close to the average for the region...

... UP Limited 1979 Pricing policy Agriculture Marketing | 153 Some Aspects of Price Behaviour in Agricultural Markets by Brian E. Hill In recent years agricultural prices have generally attracted attention for the manner and extent of government intervention. To the casual observer...

... setters. © MCB UP Limited 1979 Industrial marketing Pricing policy Consumer behaviour Consumer goods 160 | European Journal of Marketing 13, 4 The Pricing of Industrial Products by Ronald H. Barback The study of pricing is undertaken by way of various approaches which reflect...

... of their industry's practices and traditions. © MCB UP Limited 1979 Pricing policy Differential advantage Marketing Tangible benefits | 199 The Differential Method of Pricing* by Alfred R. Oxenfeldt This paper describes an approach to pricing that the author believes to be the most simple...