... 2013 Tariff models Referrals Services Word‐of‐mouth Network effects Pricing strategies Marketing strategy Pricing policy Germany Consumer behaviour In recent years, marketing managers have increasingly focused on word‐of‐mouth (WOM) as effective source of new customer...

.... © Emerald Group Publishing Limited 2013 Construct pricing practices Price strategies Cost‐based pricing Value‐based pricing Competition‐based pricing Pricing policy Management strategy Because it is the element of the marketing mix that is directly associated with revenues...

...: H2. Brand value will discriminate between successful high and low price strategies and superior (inferior) brand value will be associated with a successful high (low) price strategy. Marketing decision‐making Decision support systems Marketing strategy Pricing policy...

...Yolanda Polo‐Redondo; Victoria Bordonaba‐Juste; Laura Lucia Palacios Purpose The purpose of this paper is to examine three strategic decisions that determine firm size in the franchise distribution system: price policy, the timing decision, and network ownership. Design/methodology/approach...

...Gábor Hoványi Jorge A.   Vasconcellos e Sá . Strategy Moves: 14 Complete Attack and Defence Strategies for Competitive Advantage . Harlow : Prentice‐Hall/Financial Times   2005 . © Emerald Group Publishing Limited 2007 --> Marketing strategy Pricing policy...

...George J. Avlonitis; Kostis A. Indounas Purpose The purpose of this research paper is to investigate the pricing policies that service companies adopt in order to set their prices along with the service, organizational and environmental characteristics that influence these policies. Moreover...

... adaptation. An overview of the conceptual framework is presented in Figure 1 . The theoretical background supporting this framework will now be discussed. © Emerald Group Publishing Limited 2005 Exports Pricing policy Statistical analysis Portugal Rich and poor countries alike look...

... dedicated to the final part of the price and, consequently, this gives rise to a partial encoding of the price. © Emerald Group Publishing Limited 2004 Pricing policy Individual perception Consumer behaviour Memory The relation between “perception of the price” and “behaviour...

... cent of sales value in Europe, and higher figures in American and Australian markets. Brands Pricing policy United Kingdom Consumers buying grocery and other everyday products can select from different brands and own brands within the same product type and choose to shop for the same...

... Limited 1996 Decision‐support systems Pricing policy Profit Sales When applying response function (1), the values of its parameters z_i, β_i^D, β_i^I, η_i^D...

...Kai Kristensen; Hans Jorn Juhl A simplification from microeconomic consumer theory is used to formulate a model relating relative contributions to income elasticities. The model is applied in order to evaluate actual price policy in 19 selected markets. In the empirical part of the article...

... and its durability pre‐recession. © MCB UP Limited 1985 Pricing policy Product costs Product planning Recession 12 Aspects of Price Policy, Product Policy and Costs in a Recession by U. Schäfter and M. T. Roper Fachhochschule des Saarlandes, Germany and Leicester Polytechnic, UK...

..., with a higher consciousness of consumer needs among its retailers. © MCB UP Limited 1979 Pricing policy Marketing Consumer behaviour Retail trade Furniture industry Footwear industry | 221 The Effects of the Abolition of Resale Price Maintenance in Two Trades by Christina Fulop and Tim March...

... to a remarkably different market response. © MCB UP Limited 1979 Consumer behaviour Marketing strategy Marketing planning Decision making Pricing policy 282 | European Journal of Marketing 13, 5 Influencing Buyer Behaviour Processes and Strategies by R. R. Dholakia Information along with product...

... Limited 1979 Pricing policy Advertising Decision making Marketing 194 | European Journal of Marketing 13, 4 Pricing and Advertising by Maurice W. Sasieni Economics sees material wealth as falling into a number of categories which are referred to as "goods". Goods are distinguished largely...

... UP Limited 1979 Pricing policy Agriculture Marketing | 153 Some Aspects of Price Behaviour in Agricultural Markets by Brian E. Hill In recent years agricultural prices have generally attracted attention for the manner and extent of government intervention. To the casual observer...

...- metric Analysis, Oak Ridge National Laboratory (ORNL-NSE-49), 1973. Wilson, J. W., "Residential Demand for Electricity", Quarterly Review of Economics and Business, Vol. 11, 1971, pp. 7-22. © MCB UP Limited 1979 Pricing policy Electricity Consumerism Pricing ...

... Pricing in Britain by Catherine M. Price The electricity, gas and telephone industries form a distinctive sector with particular characteristics of supply and demand which require special pricing criteria. These utilities constitute the basis of this discussion of pricing policy and practice...

...., "Price Commission Report on Cadbury Schweppes Foods Ltd Grocery Products: The control of price discrimination", Modern Law Review, Vol. 41, 1978, p. 464. Mitchell, J., Price Determination and Prices Policy, George Allen and Unwin, 1978. Monopolies Commission, Beer, HMSO, 1969. Monopolies Commission...

..., these effects concern both imports and exports, so that in periods of difficulty one finds both import restrictions and a variety of attempts to stimulate exports operating simultaneously. On the basis of experience in Western countries, one would expect such attempts to include price policy...