...Francisco J. Martínez‐López; Juan C. Gázquez‐Abad; Carlos M.P. Sousa Purpose Structural equation modelling (SEM) is a method that is very frequently applied by marketing and business researchers to assess empirically new theoretical proposals articulated by means of complex models...

...David A. Gilliam; Kevin Voss Purpose Latent constructs represent the building blocks of marketing theory. The purpose of this paper is to provide marketing researchers with a practical procedure for writing construct definitions. Design/methodology/approach The paper reviews important...

...Kam C. Chan; Pikki Lai; Kartono Liano Purpose The objective of this paper is to simultaneously identify influential articles, journals, institutions, and researchers in marketing research in recent years using a threshold citation analysis. Design/methodology/approach The threshold citation...

...John Saunders; Veronica Wong Purpose This research paper aims to examine the global trends in publishing in the leading marketing journals between 1964 and 2008, focusing on how public policy intervention in the assessment and funding of academic research has influenced Britain's relative...

... is that the ability to communicate a firm's value propositions strategically and effectively is a new area for the development of competence at the core of competitive advantage. Research limitations/implications The findings pave the way for empirical research into the dynamics of value propositions. Since...

...Constantinos N. Leonidou; Leonidas C. Leonidou Purpose This study seeks to identify, synthesize, and evaluate extant research on environmental marketing and management, with the ultimate aim of unveiling trends in this field. Specifically, it aims to focus on: the characteristics of authors...

.... Findings A series of concerns and potential biases of the SSCI and its impact factors are identified. These question the reliability of the SSCI and impact factors for identifying as tools the “best” journals in the marketing field. Research limitations/implications The SSCI and its impact factors may...

...Susi Geiger; Paolo Guenzi; Susi Geiger; Paolo Guenzi Purpose This article aims to position current sales research in relation to what academics perceive as important future research areas for sales theory and practice. It makes the argument that after a 20‐year period of rapid growth and almost...

... the literature on relationship quality (RQ) and to suggest avenues for further research. Design/methodology/approach Data were collected with impartial cross‐referencing of papers published in all major journals in the marketing area. Papers are presented in tabulated form based on six rigorously cross...

... thinking and theoretical literature to present key concepts of theory and its relevance to a manuscript's contribution to knowledge. Findings The authors propose some guidelines for researchers who wish to publish the results of their work in EJM, and these also have relevance to other top...

...Alan Tapp; Tim Hughes Purpose The purpose of this paper is to highlight what the authors regard as serious problems with the continuing dominance of a “hard science” view of what constitutes “top quality” research, and to present evidence that a “softer” approach will yield work that more closely...

...John A. Schibrowsky; James W. Peltier; Alexander Nill Purpose The purpose of this study is to examine the internet marketing literature to determine how internet marketing research has evolved in terms of quantity, content, and publication outlets. In addition, the paper identifies important...

...Göran Svensson; Greg Wood Purpose This research is based upon the assumption that the empirical research designs and the scientific identity of a journal are related. The objective is to review and evaluate the empirical research design of papers to determine the scientific identity of a selection...

...Rana Sobh; Chad Perry Purpose The aim of this paper is to apply principles of the realism paradigm within qualitative research projects. Design/methodology/approach The paper starts by establishing the usefulness of realism research for investigating marketing management phenomena...

...Adrian Wright; Len Tiu Wright The Sage Handbook of Qualitative Research (3rd ed.) . California, USA : Sage Publications Inc.   2005 . xix + 1210 pp. , ISBN: 0‐7619‐2757‐3 (cloth) hardback Norman K. Denzin and Yvonna S. Lincoln © Emerald Group Publishing Limited 2006...

.... Design/methodology/approach Despite the recent popularity of research into relationship marketing, there is still some confusion surrounding the concept of and how it differs both from “non” relationship marketing and from other ways of managing marketing relationships. This confusion reflects, to some...

...Michael Jay Polonsky; Bill Merrilees; Don Getz; Danny O'Brien Purpose The paper aims to explore a major issue in international marketing: how to build a global brand in a way that makes a strong local connection. Design/methodology/approach Using qualitative research methods on a single case...

...Eric Stevens; Sergios Dimitriadis Purpose When compared with the field of new product development, research on new services has seen fewer developments and offers less comprehensive insights. This paper tries to fill this gap by providing empirical findings from two qualitative longitudinal case...

...Nigel F. Piercy There are many suggestions that marketing is a discipline in decline and distress, or experiencing a “mid‐life crisis” (though one from which it may not recover). At the heart of these problems lies the fact that much research in marketing appears trivial and irrelevant...

... the well‐known linear model of knowledge development and transfer into practice by users. Issues of this sort in marketing management are directly equivalent to those in the management field discussed by Pettigrew (2001). In building on the work of the ESRC/BAM Commission on Management Research (1994...