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Keywords: Self-monitoring
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Journal Articles
Consumers’ digital self-extension and pro-brand social media engagement – the role of culture
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (9): 2199–2236.
Published: 31 July 2023
... collectivist cultures (N = 232 and 237) by conducting surveys in four countries (Australia, USA, Qatar and India). Nike and Ray-Ban are the focal brands studied, with Facebook serving as the targeted social networking site (SNS) platform. Findings Self-monitoring and self-esteem are found to drive...
Journal Articles
When does “liking” a charity lead to donation behaviour?: Exploring conspicuous donation behaviour on social media platforms
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 2002–2029.
Published: 14 November 2017
... explores materialism, self-esteem and self-monitoring as CDB trait antecedents, as a form of conspicuous consumption on social media. Finally, it considers the influence of altruism on these relationships. Design/methodology/approach A survey was conducted of regular Facebook users mentioning a charity...
Journal Articles
Decision-contextual and individual influences on scarcity effects
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1314–1332.
Published: 26 July 2013
... purchase intention in response to those explanations. Design/methodology/approach – The first of two formal experiments examines the effects of the two kinds of scarcity on participants' purchase intentions with respect to utilitarian and hedonic product types. The second tests for self-monitoring...
