...-suite marketing roles. Thomas Martin Key can be contacted at: tkey@uccs.edu 31 01 2019 23 10 2019 22 11 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Strategic planning Artificial intelligence Strategic marketing...

... for flexibility using a niche portfolio marketing strategy is under‐researched at present. Flexibility Niche Portfolio Strategic planning Marketing strategy Uncertainty management Strategic flexibility is defined by Sanchez as “the ability to respond to various demands from dynamic competitive...

... the risk of failure. © Emerald Group Publishing Limited 2009 Brand extensions National cultures Strategic planning Brand image Europe Owing to the high costs of launching new products, brand extensions have been the basis of national and international strategic growth for many...

... framework which transcends traditional thinking, and provides a comprehensive yet concise framework for researching this new competitive reality further. © Emerald Group Publishing Limited 2008 Strategic planning Organizational change Organizational effectiveness Critical success factors...

..., political and social tendencies of our small but ever more interdependent world …). International business Strategic planning Small to medium‐sized enterprises The scale of professional business literature has two extremes: one (guarded by highly educated academics) represents the most...

... the thesis that it is important to bring the (whole) corporation into corporate branding. employees; customers; investors; suppliers; partners; regulators; special interests; and local communities. © MCB UP Limited 2003 Branding Strategic planning Organizational...

... in as much as its findings may suggest how practitioners may begin to ascertain how marketing planning might be managed more effectively. © MCB UP Limited 2003 Strategic marketing Strategic planning Grounded theory Since the early 1960s, planning and managing the planning process have...

...: An Introduction . London : Routledge   2000 . 318 pp. Strategic planning Marketing United Kingdom Routledge’s exciting new book Strategic Marketing: An Introduction, by Tony Proctor is a well organized, concise, straightforward introduction to the topic of marketing strategy...

...László Kárpáti Norton   Paley . How to Develop a Strategic Marketing Plan. A Step‐by‐Step Guide . Andover : CRC Press   1999 . 372 pp. , ISBN: 1574442694   £28.99 Marketing Strategic planning Marketing decision making Reading the book of Norton Paley...

... Limited 1998 Competitive strategy Entrepreneurship Innovation Manufacturing industry Market orientation Strategic planning It is axiomatic that marketing and strategic management are related. However, despite Drucker’s (1954) established dictum that customer issues should...

... a relative intra‐industrial instability, and a significant change in the number and strategy of the identified groups with the passing of time. © MCB UP Limited 1998 Banking Competitiveness Marketing strategy Spain Strategic planning At present, the processes of competence...

.... © MCB UP Limited 1992 Decision making International trade International marketing Marketing strategy Retail trade Strategic planning ...

... were sent, are shown in tables. These detail, for example, who is responsible, in a particular company for strategic planning, issues, and use of analytical tools. The impression gained from these responses show an extremely marketing‐oriented industry. © MCB UP Limited 1990 United Kingdom...

...) planning and longer‐range strategic planning. This includes the people involved, the use of the term strategy in its various forms, and most importantly, the difference in content between product and corporate plans, short and long range. Marketing Strategic planning USA Product planning Corporate...

... Strategic planning Tourism ...

... MCB UP Limited 1987 R & D Strategic Planning Technological Forecasting 45 The Strategic Management of Technology: a New Wave of Market-led Pragmatism or a Return to Product Orientation? by Douglas T. Brownlie Glasgow Business School Introduction The declining performance of the UK...

... Corporate Strategy Strategic Planning 76 The Challenge of Basic Strategies by Kay Georg Segler University of Mannheim, Germany Introduction In 1986 the export share of the German economy will pass over the 35 per cent mark, while it was only 20 per cent in 1970. In export intensive industries (chemical...

... is presented, and the effects of different variables explored. Either more sophisticated incrementalism is needed, or it is shown to be worthwhile to follow more dynamic new initiatives. © MCB UP Limited 1987 Planning Strategic Planning Long‐range Planning Public Sector 66 Towards Non...

...Peter W. Turnbull; Jean‐Paul Valla Advances that strategic planning has been the focus of increasing attention in the management literature, although marketing planning has received less priority. Contends that the particular characteristics of industrial marketing require a framework of strategic...

... a new product. Concludes from this example that it is important to find the right internal environment and organized structure. © MCB UP Limited 1985 Alcoholics drinks industry New Product development Strategic planning 5 A Multinational Approach to New Product Development by James Espey...