... on response styles such as an acquiescent bias in web surveys but not in face-to-face settings. Bradburn et al. (2004 , p. 161) concluded that there is “no good evidence that one form is universally better than another”, as multiple factors apparently interact. Further progress seems to require more...

...Roger Bennett; Finola Kerrigan; Daragh O'Reilly; Zoe Lee; Adrian Sargeant Purpose This paper aims to address the issue of survey distortion caused by one of the most common and pervasive sources of bias, namely social desirability bias (SDB). Despite 50 years of research, there are still many...

... effectiveness of alternative communication channels in terms of how a marketing proposition is evaluated by recipients and thus to establish whether some channels are better than others for achieving engagement and persuasion. To additionally survey the senders of marketing communications, to examine potential...

...Vidal Díaz de Rada Purpose This paper shows several results obtained from the first investigation made in Spain using Dillman's total design method for mail surveys. In the spring of 1998 a survey was carried out on consumer behaviour in one particular Spanish region (Navarra). The response rate...

...Ian D. Greig The consumer input to corporate marketing decisions is provided by relatively few types of consumer survey. These survey types, however, are given comparatively little attention in research and teaching in marketing. Courses are concerned mainly with data collection and analysis...

... supports the view that organisational competencies mediate the relationship between the IM mix and business performance. © MCB UP Limited 2003 Internal marketing Organizational effectiveness Organizational performance Surveys Malaysia The model also postulates that the application...

...David H.B. Bednall Discusses the pressure being placed on survey respondents through growing numbers of contact attempts, long‐winded questionnaires and research topics that lack relevance. Suggests that marketing academics and other social researchers will have limits placed on them by government...

... of a uniquely timed consumer survey. An initial survey of meat consumers’ attitudes, ethics and habits in Central Scotland was ongoing just prior to the March 1996 media coverage. Following the Government’s announcement of a link between BSE and Creutzfeldt‐Jakob disease (CJD) an opportunistic follow‐up survey...

...Nina Reynolds; Adamantios Diamantopoulos Although pretesting is an essential part of the questionnaire design process, the range of methodological work on pretesting issues is limited. The present paper concentrates on the effect of the pretest survey method on error detection by contrasting...

...Marian Jones; Colin Wheeler; Stephen Young Provides results from a postal survey of machine tool importers in the UK, designed to research trends in importing and marketing in the industry in the light of environmental factors such as EC integration,the integration of machine tool systems...

...Graham J. Hooley; James E. Lynch; Jenny Shepherd This paper attempts to develop a typology of current approaches to marketing in UK industry. It reports the results of a national postal survey of over 1,000 UK chief marketing executives. Cluster analysis was used on the survey data to isolate four...

...P. Rajan Varadarajan; P.N. Thirunarayana A survey of consumer attitudes towards marketing practices,consumerism and government regulations in India, an industrialising country, revealed a high level of consumer discontent and support for the consumerism movement. A comparison of the results...

...) at discovering their rights. © MCB UP Limited 1986 Consumer attitudes Consumer attitudes Consumer marketing Customers Surveys Nigeria 43 Consumer Awareness and Complaining Behaviour by Bas A. Agbonifoh and Pius E. Edoreh University of Benin, Nigeria Introduction The doctrine of consumer...

... relating to attitudes and behaviour towards the commercially organised financial environment and the more immediate personal financial environment of respondents. Survey Design Initially, a number of group discussions were carried out to confirm existing beliefs and pre-conceptions gleaned from background...

... study; an interview survey which involved 20 in‐depth company interviews, ranging from two days to one week duration each; and a mail survey, which resulted in 94 completed mail questionnaires — which constitutes a 31 per cent response rate. Sums up by indicating that the recorded experiences have...

...C.J. Margerison; C.K. Elliott Looks at 103 marketing managers' survey responses regarding self‐perception of their characteristics and what they would like to see in the people they work for and in their subordinates. Presents the findings, discussing them under banner headlines. Shows...

... Marketing communications United Kingdom Surveys 188 | European Journal of Marketing 9, 3 Communication Problems in the Marketing of Synthetic Meats by L. J. McCarney Introduction A great deal of development work is being done in Europe, the United States and other parts of the world to produce high...

... United Kingdom Surveys This article was also published in Management Decision, Volume 17 Issue 8. Ownership and acquisition of consumer durables: report on the Nottingham consumer durables project* by André Gaborand C.W.J. Granger University of Nottingham THE basic issue involved...

...R.W. Kinnaird Argues availability of research into how industrial advertising media compares unfavourably with that of its consumer counterpart. Discusses the survey, spread over three years, which attempts to provide a more scientific approach to this crucial marketing problem – profitability...

... their organisation to accommodate the product planning function. © MCB UP Limited 1969 Product planning Engineering Research Surveys United Kingdom Product planning in engineering companies: a recent research survey by M. T. Cunningham and M. A. A. Hammouda University of Manchester Institute...