...Angela Gracia B. Cruz; Margo Buchanan-Oliver Purpose The purpose of this paper is to explore the capital-based benefits which arise when acculturating immigrants perform touristic practices, and how these shape their tourism and migration experiences. Design/methodology/approach Grounded...

...Juan L. Nicolau Purpose This article aims to investigate whether intermediaries reduce loss aversion in the context of a high‐involvement non‐frequently purchased hedonic product (tourism packages). Design/methodology/approach The study incorporates the reference‐dependent model...

...Melodena Stephens Balakrishnan Purpose Travel and tourism is the second largest global industry with daily international revenues of approximately US$2 billion, and investments of 12 percent of world GDP. Though this is a highly competitive industry, there is a paucity of academic research...

... the determinants of the intention to return. The factors that influence this variable can be improved in order to increase the likelihood of repeat visits. Originality/value Methods to estimate SEM with categorical variables have not been applied before to the field of tourism. In comparison with previous...

... market‐place by investigating the strategic approach chosen for the establishment of marketing decisions. In exploiting the concept of centricity, it is more conceptually grounded than some previous studies. © Emerald Group Publishing Limited 2005 Standardization Marketing management Tourism...

... to be particularly well reflected in tourism. As one of the chief characteristics of this market is its heterogeneity, there is a need to include other variables, such as lifestyle, in order to segment it more adequately. This would permit a greater depth of knowledge of the variables influencing tourist behaviours...

...Andreas M. Riege; Chad Perry Focuses on how national travel and tourism authorities can market a country as a tourist destination, with particular reference to the marketing of Australia and New Zealand to target markets in Germany and the United Kingdom. These two nations in Europe are by far...

...Yvette Reisinger; Lindsay Turner Presents the results of an empirical analysis of the cultural differences between Australian and Japanese populations in a tourism context. Argues that the challenge for tourism marketers lies in understanding the cultural make‐up of the Japanese market...

.... This study focuses on determining US pleasure travellers′ perceptions of selected European destinations for touring and outdoor vacations. The study findings are used to suggest various strategic directions for European travel and tourism marketers. © MCB UP Limited 1992 Competitive strategy...

... effectiveness Consumer behaviour Market research Marketing strategy Norway Stereotyping Travel Tourism ...

... and an emphasis on different sets of attributes. The implications of these findings for tour operators and management are also discussed. © MCB UP Limited 1989 Consumers Evaluation Tourism ...

...Socrates I. Papadopoulos In order to assure that the basic objectives of a national tourist organisation are achieved, tourism marketing strategy at corporate level should be intimately related to tactical marketing planning. This article, the second of a two‐part series, examines a number...

...Socrates I. Papadopoulos The development of a customer‐orientated tourism marketing planning model is described. This model is a conceptual framework, which highlights the main variables affecting the international marketing operations of public and private tourist organisations. In particular...

...Ugur Yavas This research into tourism motivation and high‐ and low‐risk perception of tourist venues shows that Saudi travellers place great importance on rational/denotative attributes, like visiting another Muslim country, good food, value for money and ease in renting a flat. Studies...

...Gordon E. Greenley; Alan S. Matcham Focuses on a survey (and its results) carried out to investigate the marketing orientation of the companies who supply the UK's service of incoming tourism. Provides indications from the survey results that there are indications of low levels of marketing...

...Gordon E. Greenley; Alan S. Matcham Concerned with marketing of services but focuses on the service of incoming tourism as it is applied to the UK. States this study is in four sections. First, briefly examines the nature of services; second, examines the survey results; third, discusses...

...Antti Haahti; Ugur Yavas Discusses the importance of tourism on a country's overall economy. Highlights Finland as a particular example, where, due to tourism, the balance of trade soared from a $33.1 million deficit in 1963 to a $34 million surplus in 1970. Analyzes various studies...

...Risto Laulajainen Investigates the images and preferences for six long‐haul “exotic” tourist destinations among a small random sample of prospective Finnish customers. Looks at the promotional problem and suggests further steps for continued research. © MCB UP Limited 1981 Tourism...