Issues

Special Issue: Relationship marketing strategies of Indian banks in the wake of the global economic slowdown. Guest Editor: Sanjit Kumar Roy

The impact of trust and perceived risk on internet banking adoption in India: An extension of technology acceptance model

Ankit Kesharwani; Shailendra Singh Bisht
View articletitled, The impact of trust and perceived risk on internet banking adoption in India<span class="subtitle-colon">: </span><span class="subtitle">An extension of technology acceptance model</span>
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Measuring effectiveness of customer relationship management in Indian retail banks

C. Padmavathy; M.S. Balaji; V.J. Sivakumar
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Effects of trustworthiness and trust on loyalty intentions: Validating a parsimonious model in banking

G. Shainesh
View articletitled, Effects of trustworthiness and trust on loyalty intentions<span class="subtitle-colon">: </span><span class="subtitle">Validating a parsimonious model in banking</span>
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Exploring customer switching intentions through relationship marketing paradigm

Gurjeet Kaur; R.D. Sharma; Neha Mahajan
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Guest editorial

Guest editorial

Sanjit Kumar Roy
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