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Bhimaraya Metri
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Journal Articles
How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis
Available to PurchaseTri-Quan Dang, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Keng-Boon Ooi, Bhimaraya Metri, Yogesh K. Dwivedi
International Journal of Bank Marketing (2023) 41 (6): 1177–1206.
Published: 23 May 2023
