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Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1829–1846.
Published: 25 September 2023
... of the metaverse on the banking sector is no exception. In view of this, the current paper aims to provide valuable insights into four key areas (i.e. corporate banking, retail banking, banking employees and public policy) that the metaverse could significantly disrupt. Design/methodology/approach Insights...
Journal Articles
Journal Articles

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