...Satish Kumar; Nisha Goyal; Rituparna Basu Purpose The purpose of this paper is to obtain a market-oriented approach to segment individual investors in terms of their attitudes and behaviour towards investment. It also attempts to understand the impact of certain demographic variables like gender...

...Jing Jian Xiao; Nilton Porto Purpose The purpose of this paper is to investigate roles of financial literacy, financial behavior, and financial capability as mediating factors between financial education and financial satisfaction. Design/methodology/approach Data are from the 2012 National...

... this issue (Echchabi et al., 2014), and this study is intended to fill this gap. 10 02 2015 11 12 2015 05 01 2016 15 01 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Consumer behaviour Developing...

... significant influence on the adoption behaviour. Research limitations/implications – The data for the current study were obtained by using a convenience sample of Jordanian banking customers; this could negatively reflect on the result generalisability. In addition, this study fully focused...

... social media to interact with a financial institution. At Time 2, adoption intention predicted self-reported usage behavior. Finally, there were significant differences between perceptions across Time 1 and 2. Research limitations/implications – The implications of the research highlight...

... and improving upon an earlier theory called Theory of Reasoned Action (TRA) by Fishbein and Ajzen (1975) (Ajzen and Fishbein, 1980). In TRA, Fishbein and Ajzen (1975) proposed that behavioral intention is the immediate determinant of the corresponding behavior that is distinguishable into subjective norm...

... answered questionnaires examining attitude and behaviour in response to three different CSR initiatives. Findings Customer‐centric initiatives more powerfully impacted banking customers' attitude to the bank and behavioural intentions than environmental or philanthropic initiatives. However...

... the initial targeted segment is deemed to be not profitable or marginally profitable but changes into a profitable one over time. Thomas Foscht can be contacted at: thomas.foscht@uni‐graz.at © Emerald Group Publishing Limited 2009 Customer loyalty Behaviour Austria Studies have shown...

... non‐marketing studies have focused on quantitative advice. There is, however, a difference between quantitative advice about factual matters such as dates of events and qualitative verbal advice (Yaniv, 2004). In marketing and consumer behavior there is almost no research regarding how consumers...

... to induce greater customer satisfaction, to attain higher levels of favorable outcomes and/or to alleviate negative outcomes are discussed. © Emerald Group Publishing Limited 2004 Service quality assurance Surveys Germany Correlation analysis Behaviour During the past two decades...