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Keywords: Consumer attitudes
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Journal Articles
International Journal of Bank Marketing 1–25.
Published: 06 July 2026
...: The authors declare no conflicts of interest related to this publication. 27 11 2025 04 02 2026 07 04 2026 01 06 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Behavior Consumer attitudes Consumer risk...
Includes: Supplementary data
Journal Articles
International Journal of Bank Marketing (2026) 44 (4): 638–653.
Published: 15 October 2025
... Publishing Limited Licensed re-use rights only Consumer behavior Consumer attitudes Structural equation modeling Theory of planned behavior Financial planning Estate planning Estate planning is an important topic for banks and other financial services professionals since approximately...
Journal Articles
Van Thac Dang, Ninh Nguyen, Hoang Viet Nguyen, Hoang Nguyen, Le Van Huy, Viet Thao Tran, Tran Hung Nguyen
International Journal of Bank Marketing (2022) 40 (3): 511–535.
Published: 30 December 2021
..., this research aims to investigate the key antecedents and outcomes of consumer attitudes toward this innovative payment method. Design/methodology/approach This research used a survey method to obtain data from 795 consumers at retail stores in China. The data were then analyzed by different statistical...
Journal Articles
International Journal of Bank Marketing (2019) 37 (4): 1004–1024.
Published: 28 February 2019
... relationships that enhance the understanding of the individual differences that shape current money management stress. Consumer behaviour Consumer attitudes Financial knowledge Financial well-being In this study, we build on Brüggen et al.’s (2017) framework of financial well-being...
Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1170–1189.
Published: 11 June 2018
... Limited 2018 Emerald Publishing Limited Licensed re-use rights only Factor analysis Consumer attitudes Customer retention Emerging markets Penetration of mobile internet has significantly increased due to the liberalization of the internet in Asia, specifically in India and China...
Journal Articles
International Journal of Bank Marketing (2017) 35 (7): 1115–1132.
Published: 02 October 2017
.... (1981), “ Social desirability response bias in self-report choice situations ”, Academy of Management Journal , Vol. 24 No. 2 , pp. 377 - 385 . Arvidsson , N. (2014), “ Consumer attitudes on mobile payment services – results from a proof of concept test ”, International Journal of Bank...
Journal Articles
International Journal of Bank Marketing (2016) 34 (7): 1069–1091.
Published: 03 October 2016
... countries Behaviour Banking Consumer attitudes Customer surveys For the last two decades, Islamic banking has registered exponential growth throughout the world, with annual growth of 20 per cent globally (Global Islamic Finance Report, 2012). In 2013, the amount of Islamic banking assets...
Journal Articles
International Journal of Bank Marketing (2016) 34 (7): 1092–1113.
Published: 03 October 2016
.... Informational timeliness positively impacts customers’ overall attitude toward M-banking. Consumer behaviour Empirical study Marketing research India Consumer attitudes The banking industry has witnessed a significant shift in service delivery patterns in recent years with the adoption of self...
Journal Articles
International Journal of Bank Marketing (2016) 34 (5): 670–689.
Published: 04 July 2016
... Consumer behaviour Women Consumer attitudes Financial services Cluster analysis Women are said to face financial challenges such as the need to build financial resources while performing multiple roles throughout their lives, as well as managing financial resources over a long period of time...
Journal Articles
International Journal of Bank Marketing (2015) 33 (6): 786–807.
Published: 07 September 2015
...Mariam Mourad Hussein Abou-Youssef; Wael Kortam; Ehab Abou-Aish; Noha El-Bassiouny Purpose – The purpose of this paper is to explore the effect of Islamic religiosity on consumer attitudes toward Islamic banking in Egypt. Design/methodology/approach – The study utilizes a mixed-methods...
Journal Articles
International Journal of Bank Marketing (2015) 33 (3): 316–329.
Published: 18 May 2015
... well-off consumers, poor and captive customers also care about dissatisfaction and CSR. © Emerald Group Publishing Limited 2015 India Consumer attitudes Marketing concept Social responsibility Emerging markets Financial services Corporate social responsibility (CSR) has been...
Journal Articles
International Journal of Bank Marketing (2015) 33 (2): 143–161.
Published: 07 April 2015
...Nizar Souiden; Marzouki Rani Purpose – The purpose of this paper is to investigate the impact of religiosity on consumer attitudes and purchase intentions toward Islamic banks. Design/methodology/approach – The study takes place in the Tunisian context. Even though Tunisia is a Muslim...
Journal Articles
International Journal of Bank Marketing (2013) 31 (7): 544–573.
Published: 07 October 2013
... far, no earlier works of Islamic home financing have introduced such approach (Amin, 2008 ; Abdul-Razak and Abduh, 2012). This present study is undertaken to fill this gap. © Emerald Group Publishing Limited 2013 Consumer behaviour Malaysia Decision making Consumer attitudes...
Journal Articles
International Journal of Bank Marketing (2003) 21 (3): 147–163.
Published: 01 June 2003
... Customer requirements Consumer attitudes Although direct marketing techniques have been around for a long time, it is only recently that banks have begun to utilise direct marketing techniques as a major component of their marketing strategies. The increased interest in bank direct marketing...
Journal Articles
International Journal of Bank Marketing (2002) 20 (3): 111–121.
Published: 01 June 2002
...Barry Howcroft; Robert Hamilton; Paul Hewer This paper seeks to develop our understanding of consumer attitudes towards bank delivery channels. Accordingly, a questionnaire was designed to obtain information about which delivery channels consumers had used when acquiring four types of financial...
Journal Articles
International Journal of Bank Marketing (2001) 19 (1): 37–48.
Published: 01 February 2001
... demanding with respect to service recovery. © MCB UP Limited 2001 Banking Consumer attitudes Customer service Service quality Customer satisfaction The importance and benefits of providing service quality are well documented in the academic literature, and business practitioners...
Journal Articles
International Journal of Bank Marketing (1998) 16 (1): 24–31.
Published: 01 February 1998
... within the last year, identified three sources for disengagement: © MCB UP Limited 1998 Banking Canada Consumer attitudes Customer satisfaction Mexico Relationship marketing Given that customer‐perceived quality drives profitability, a service firm must concentrate more...
Journal Articles
International Journal of Bank Marketing (1997) 15 (4): 117–125.
Published: 01 July 1997
... of cardholders. Last, the survey results provides card marketers with further insights into the importance of transaction and financing convenience, and possibly card design, in activating apathetic cardholders. © MCB UP Limited 1997 Consumer attitudes Credit cards Demograpics Hong Kong...
Journal Articles
International Journal of Bank Marketing (1995) 13 (4): 33–40.
Published: 01 June 1995
... landscape for some time to come. © MCB UP Limited 1995 Banking Consumer attitudes Customer satisfaction Owing to ever increasing competition within banking services, in terms of both costs and banking products, overall consumer satisfaction is playing a vital role in marketing...
Journal Articles
International Journal of Bank Marketing (1994) 12 (4): 13–24.
Published: 01 June 1994
... as a preliminary theoretical framework for analyses of payment systems. Discusses the implications and their importance to marketers. © MCB UP Limited 1994 Banking Consumer attitudes Consumer behaviour Consumer choice Credit cards Ethnic groups Marketing strategy USA For many consumers...
