... banking services and corporate reputation on customers’ assessment and intention to recommend digitalised banking services (DBS). The study further examines the mediating role of DBS assessment and compares these relationships across customer groups distinguished by varying levels of financial literacy...

...Albert Caruana; Joseph Vella Purpose The study explores the dynamics among communal-brand connections, corporate reputation, customer satisfaction and their collective influence on service loyalty within the retail customer segment of commercial banks. Design/methodology/approach Hypotheses...

...Chang Mo Jung; Won-Moo Hur Purpose Customer co-creation behaviors significantly affect a firm's performance and sustainable growth. This study tested the mediating role of corporate reputation in the relationship between corporate hypocrisy and two types of customer co-creation behaviors: customer...

...@ufuk.edu.tr 14 02 2020 30 04 2020 13 08 2020 19 12 2020 24 12 2020 29 12 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Chatbot technology Expectations confirmation theory Perceived trust Corporate reputation...

...İsmail Gökhan Cintamür; Cenk Arsun Yüksel Purpose The purpose of this paper is to develop and validate a reliable and valid alternative scale to measure customer-based corporate reputation (CBCR) specific to the banking industry only, where high risks and uncertainties of choosing a service...

...Mobin Fatma; Zillur Rahman; Imran Khan Purpose – The purpose of this paper is to investigate the effect of corporate social responsibility (CSR) initiatives on the two marketing outcomes - corporate reputation (CR) and brand equity (BE), based on the perception of consumers regarding banks...