Keywords: Customer orientation
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Journal Articles
Journal Articles
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International Journal of Bank Marketing (2021) 39 (7): 1248–1272.
Published: 01 July 2021
.../approach Data were collected through a survey using a structured questionnaire from 350 customers of commercial banks in Bangladesh. Findings The key finding is that all CRM components (customer orientation, customer advocacy and customer knowledge) except customer engagement have positive impact...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2021) 39 (1): 24–47.
Published: 12 October 2020
... perceived customer participation and employee work engagement. Customer orientation (CO) and service employee perceived fit with customers (PCF) moderate this relationship, which eventually affect both the internal and external benefits of service-employee work engagement. Design/methodology/approach...
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Journal Articles
International Journal of Bank Marketing (2018) 36 (5): 849–867.
Published: 22 June 2018
...Claudio Pousa; Timothy Hardie; Xiaodi Zhang Purpose The purpose of this paper is to test the influence of managerial coaching on frontline employee customer orientation, sales orientation and performance in a Chinese context. Further to this first goal, the authors also aim to compare...
Journal Articles
International Journal of Bank Marketing (2016) 34 (7): 1009–1024.
Published: 03 October 2016
...’ work engagement. Specifically, the current research explores how the personal factors of customer orientation (CO) and employee-customer fit interact with the customer participation to ultimately develop either surface – or deep-acting behaviors. Design/methodology/approach Data for the study were...
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2014) 32 (1): 60–81.
Published: 28 January 2014
... of salesperson's customer orientation. Design/methodology/approach – The paper conducted a non-experimental, cross-sectional study; a Canadian bank agreed to participate in the study and 122 financial advisors with sales responsibilities answered a web-based survey; data were analyzed using structural...
Journal Articles
International Journal of Bank Marketing (2013) 31 (5): 334–347.
Published: 22 July 2013
.... Originality/value Developing customer experience and value‐in‐use has been suggested as a good starting point for customer orientation. However, research on its implications for organisations and potential obstacles to implementation remains scarce. This paper offers a detailed view on the organisational...
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2010) 28 (1): 47–64.
Published: 02 February 2010
.... Then the study modeled trustworthiness as a set of three second‐order factors using second‐order confirmatory factor analysis. Findings The first‐order factors obtained for trustworthiness of retail bankers are customer orientation, integrity and honesty, communication and similarity, shared values...
Journal Articles
International Journal of Bank Marketing (2002) 20 (1): 27–37.
Published: 01 February 2002
... Customer satisfaction Customer orientation Data mining Banking This paper deals with the problem of identifying latently dissatisfied customers. We define latently dissatisfied customers as customers who when asked, report overall satisfaction, but who possess other characteristics...
Journal Articles
International Journal of Bank Marketing (1990) 8 (6): 25–29.
Published: 01 June 1990
...Scott W. Kelley The competitive nature of the financial services market has placed increased importance on the satisfaction of customer needs. This study considers the customer orientation of the customer contact personnel in four banks. Specifically, the relationships between employee motivation...

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