Keywords: Customer retention
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International Journal of Bank Marketing (2014) 32 (4): 321–342.
Published: 27 May 2014
... has shifted the bank's focus to Indian consumer. The emerging competition has generated new expectations from the existing and the new customers. The competitive strategy of banks requires recognition of the importance of consumers. Banking industry Customer retention Switching behaviour...
Journal Articles
International Journal of Bank Marketing (2011) 29 (7): 555–562.
Published: 11 October 2011
... in the current difficult economic and regulatory climate. Eugene H. Fram can be contacted at: eugenefram@Yahoo.com © Emerald Group Publishing Limited 2011 Customer satisfaction Customer retention Economic conditions Banking industry Financial services Insurance As the effects...
Journal Articles
International Journal of Bank Marketing (2009) 27 (7): 506–523.
Published: 09 October 2009
... the role of switching cost when considering the distinct loyalty components. © Emerald Group Publishing Limited 2009 Banking Customer retention Cost analysis Competitive advantage Customer loyalty Brazil Specifically, switching cost has a significant effect on repurchase intention...
Journal Articles
International Journal of Bank Marketing (2006) 24 (1): 37–52.
Published: 01 January 2006
... that disloyalty appears to be the norm in this sector, presenting a reminder to managers and researchers that customer loyalty may be the exception, rather than the norm. Regan Lam can be contacted at: mkregan@cityu.edu.hk © Emerald Group Publishing Limited 2006 Banking Customer retention...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2004) 22 (2): 86–99.
Published: 01 March 2004
...Jillian Dawes Farquhar This paper reports the findings of a survey of staff perceptions on how customers are being retained in two traditional financial service retailers. In spite of a frequent acknowledgement that customer retention (CR) is a critical business objective, there is limited...

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