...Rafael Bravo; Isabel Buil; Leslie de Chernatony; Eva Martínez Purpose The purpose of this paper is to better understand the brand identity management process from the employees’ perspective. Specifically, it explores how the different dimensions of brand identity management influence employees...

...Eddy Balemba Kanyurhi; Déogratias Bugandwa Mungu Akonkwa Purpose – The purpose of this paper is threefold: first, testing the relationships between internal marketing and employee satisfaction; second, investigating the links between employee satisfaction and perceived organizational performance...

...Gagandeep Kaur Purpose – The purpose of this paper is to evaluate the job satisfaction level of universal bank employees in India. It focusses on identifying the factors of job satisfaction and their influence on the overall job satisfaction of universal bank employees. Design/methodology...

... depending on the geographic markets. In Japan and South Korea brand value is associated with a bank's appreciation for its employees, while in China, brand value is linked to a focus on the community. East Asia's culture is rooted in Confucianism, a philosophy that emphasises caring for the “greater good...

... similar patterns between employees with different characteristics. Design/methodology/approach Data for the study were collected from the employees of a large bank in New Zealand. Usable responses were obtained from 530 employees. Findings Results show that supervisory support is most closely...

...Osman M. Karatepe; Mehmet Tekinkus Purpose The purpose of this study is to investigate the effects of work‐family conflict, emotional exhaustion, and intrinsic motivation on front‐line employees' job performance, job satisfaction, and affective organizational commitment in Turkish retail banks...

...Ron Laursen; Ron McTavish One non‐traditional area of banking is workplace banking – the provision of banking services to company employees at their place of work. Describes a part of the research work carried out by a Canadian trust company, Montreal Trust, to assess the feasibility of offering...

... to research applications which focus on management, employee and customer perspectives. In addition, a number of continuing service quality concerns are highlighted, relating to changing customer expectations, the need for an integrated approach to service quality and the development of service quality...