Keywords: Finance
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Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2015) 33 (5): 624–636.
Published: 06 July 2015
... Laurence Attuel-mendes can be contacted at: laurence.attuel-mendes@escdijon.eu © Emerald Group Publishing Limited 2015 Marketing Banking Finance Regulations The concept of group-lending remains at the core of the microfinance model (Yunus, 1999). It was through its unconventional...
Journal Articles
International Journal of Bank Marketing (2012) 30 (6): 465–484.
Published: 07 September 2012
..., followed by the interpretations. In section 5 we discuss the main findings (and practical implications) of our study and finally we conclude in section 6 by offering suggestions for banks to further the agenda of financial inclusion. © Emerald Group Publishing Limited 2012 Finance...
Journal Articles
International Journal of Bank Marketing (2012) 30 (3): 150–167.
Published: 06 April 2012
... for the Islamic mortgage market in the UK but also render information for Islamic finance service providers in shaping their marketing strategy in relation to Islamic mortgages. Originality/value The paper utilises primary data from a particular case, which provides valuable findings in relation...
Journal Articles
International Journal of Bank Marketing (2012) 30 (2): 128–147.
Published: 24 February 2012
... at: r.kottasz@londonmet.ac.uk © Emerald Group Publishing Limited 2012 Banking industry Global financial crisis Attitude formation Collective image Reputation management Banking Banks Finance Attitudes United Kingdom Individuals want to know about certain business issues and often...
Journal Articles
International Journal of Bank Marketing (2011) 29 (4): 293–307.
Published: 14 June 2011
...Cameron Gordon Purpose This article aims to examine a value creation model employed by Macquarie Bank, a worldwide leader in private infrastructure finance. The Macquarie case is interesting because the firm has internationalized by developing a unique market expertise; transformed this expertise...
Journal Articles
International Journal of Bank Marketing (2009) 27 (6): 446–466.
Published: 04 September 2009
..., after finishing education, when settling down, investing, financing real estate or planning retirement provisions (Lusardi and Mitchell, 2007 ; Gourinchas and Parker, 2002). Hence: H3b. Increasing income leads to increasing community usage. H3c. Employed consumers have...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (1994) 12 (6): 3–9.
Published: 01 September 1994
...Pamela Edwards; Peter W. Turnbull Finance for longer‐term investment continues to be identified as a problem in the small and medium‐sized enterprise market. Recently the finance gap has been attributed to the use of capital gearing as a lending assessment technique. Income gearing, which would...
Journal Articles
International Journal of Bank Marketing (1991) 9 (3): 3–8.
Published: 01 March 1991
...; seek personal support;and are highest in institutional loyalty. © MCB UP Limited 1991 Market segmentation Banking Finance USA Small firms SOCIOGRAPHIC SEGMENTATION: THE SME MARKET AND FINANCIAL SERVICES 3 T he distinctive patterns of organisational buying behaviour in small to medium...
Journal Articles
International Journal of Bank Marketing (1991) 9 (2): 30–38.
Published: 01 February 1991
... to be successfully achieved by “top‐down” target setting based on corporate business objectives. The need for different approaches in developing an appropriate sales‐and market‐orientation in counter staff and direct sales staff is discussed. © MCB UP Limited 1991 Organizational performance Finance...

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