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Journal Articles
International Journal of Bank Marketing 1–30.
Published: 08 May 2026
... Design Organisational change Corporate strategy Financial institutions The research program REBEL: Re-Imagining Future Smart Living – Beyond the Living Lab, Halmstad University Funding: This work was supported by the research program REBEL : Re-Imagining Future Smart Living – Beyond...
Includes: Supplementary data
Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1829–1846.
Published: 25 September 2023
... rights only Metaverse Financial institutions Corporate banking Retail banking Bank employees Public policy Sustainability It is widely acknowledged that the term metaverse was first referenced by Neal Stephenson in his dystopic 1992 novel titled – Snow Crash, where he depicts...
Journal Articles
International Journal of Bank Marketing (2021) 39 (1): 85–106.
Published: 29 October 2020
...Lova Rajaobelina; Isabelle Brun; Ricard Line; Christina Cloutier-Bilodeau Purpose This study seeks to examine the impact of mobile service experience on trust of elderly consumers in their financial institution and assess whether age (55–64 years vs 65+ years) exerts a moderating influence...
Journal Articles
International Journal of Bank Marketing (2017) 35 (1): 112–127.
Published: 06 February 2017
... repossessed by financial institutions to better understand their predicament. Findings Those whose homes have been foreclosed on or whose properties have been repossessed by financial institutions are traumatized. They feel victimized, bitter, helpless and hopeless and have poor mental state. The study...
Journal Articles
International Journal of Bank Marketing (2016) 34 (7): 985–1008.
Published: 03 October 2016
... related to banking efficiency, are highly suitable for creating relevant information for decision-making. Originality/value Frontier techniques are largely applied for assessing efficiency not only in large financial institutions, but also in bank branches and other regional units. Although a wide...
Journal Articles
International Journal of Bank Marketing (2012) 30 (3): 193–217.
Published: 06 April 2012
... of this study describe the perceived benefits and costs/sacrifices based on which SMEs discriminate among competing financial service providers, banks and insurance companies alike, and thus, create basis for broad‐based financial institutions to better recognise their small business customers' expectations...
Journal Articles
International Journal of Bank Marketing (2009) 27 (6): 467–485.
Published: 04 September 2009
..., as it obviates any psychological/attitudinal aspect linked to it. Maria del Mar Garcia de los Salmones can be contacted at: gsalmonm@unican.es © Emerald Group Publishing Limited 2009 Customer loyalty Customer relations Customer satisfaction Financial institutions Business ethics Corporate...
Journal Articles
International Journal of Bank Marketing (2009) 27 (4): 315–334.
Published: 12 June 2009
...Rafael Bravo; Teresa Montaner; José M. Pina Purpose The purpose of this paper is to analyse the corporate image of financial institutions and its impact on consumer behaviour. More specifically, it aims to focus on the differences between customers and non‐customers of banking institutions...
Journal Articles
International Journal of Bank Marketing (2006) 24 (5): 284–306.
Published: 01 August 2006
... support is found that men perceive a greater sense of community than women. Second, there is a positive relationship between age and perceived sense of community. Third, no significant relationship was found between the various types of financial institutions and customers' sense of consumption community...
Journal Articles
International Journal of Bank Marketing (2006) 24 (1): 24–36.
Published: 01 January 2006
... Responses from 400 salespeople who work in 49 business units of four Ecuadorian financial institutions were used to test a conceptual stress model. The research hypotheses were tested with a structural equation model. Findings Salespeople operating in the banking industry are prone to be dissatisfied...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (1997) 15 (3): 83–90.
Published: 01 June 1997
... 1997 Customer satisfaction Financial institutions Marketing research Product quality Service quality The deregulation of the industry is forcing banks to take a different approach in creating and sustaining competitive advantage. Banks are finding that they must court allies...
Journal Articles
International Journal of Bank Marketing (1997) 15 (2): 39–47.
Published: 01 April 1997
...Steve Worthington Examines the relationship between the financial institution that issues the affinity credit card and one of the recognized affinity groups on whose behalf the card is issued, the alumni of higher education institutions. Builds on previous research and publications (Worthington...
Journal Articles
International Journal of Bank Marketing (1996) 14 (6): 36–40.
Published: 01 November 1996
...Michael Bliss Presents an empirical stuA co‐branded card is a partnership between a bank or financial institution and a commercial organization. New kinds of organizations are becoming involved and new, high‐value packages are being offered to the consumer. Co‐branded cards, like GM, Ford...
Journal Articles
International Journal of Bank Marketing (1995) 13 (2): 22–29.
Published: 01 March 1995
... took over one year to complete successfully and the legal costs attached to the proposal were greatly increased (Lascelles, 1992). It is evident that corporate managers and financial institutions alike would not welcome a fundamental change in environmental legislation and fears surrounding...
Journal Articles
International Journal of Bank Marketing (1993) 11 (3): 28–34.
Published: 01 March 1993
.... Lesser performance was found to be associated with distinctly different styles of head office involvement. At the extreme it involved unnecessary meddling. © MCB UP Limited 1993 Financial institutions Headquarters Leadership Parent companies Product development 28 INTERNATIONAL JOURNAL...
Journal Articles
International Journal of Bank Marketing (1991) 9 (5): 4–10.
Published: 01 May 1991
... marketing Financial institutions 4 INTERNATIONAL JOURNAL OF BANK MARKETING 9,5 D iscusses the context for marketing international banking in the Asia Pacific region. discussed, followed by a review of leading Pacific Rim IFCs. A brief summary and discussion of some of the implications that bank location...
Journal Articles
International Journal of Bank Marketing (1989) 7 (5): 13–22.
Published: 01 May 1989
..., and the development,implementation and evaluation of customer care/service programmes, as well as associated staff and management training activities. © MCB UP Limited 1989 Corporate culture Customers Financial institutions Quality control Training Customer care Financial services CUSTOMER CARE...
Journal Articles
International Journal of Bank Marketing (1989) 7 (4): 3–10.
Published: 01 April 1989
... and an attempt is made to link the form of marketing organisation to the strategic direction of financial services organisations. © MCB UP Limited 1989 Financial institutions Marketing United Kingdom Financial services MARKETING ORGANISATION IN THE UK FINANCIAL SERVICES INDUSTRY by Nigel Piercy...

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