...Raymond Siu Yeung Chan; Wai King Leung; Angus Young Purpose The paper aims to corroborate the literature on the perceptions about the adoption of virtual banking services and identify factors driving potential users’ intention to subscribe to these services in Hong Kong. Design/methodology...

... attributes of a service. Design/methodology/approach The data were collected using a mail survey that was sent to small to medium‐sized enterprise (SME) decision makers in Hong Kong. The data were then analyzed using a choice modeling approach in the form of ordinal logistic regression. Findings Both...

...Regan Lam; Suzan Burton Purpose To investigate the extent of loyalty, and the reasons underlying banking behaviour by business customers from the small to medium enterprise (SME) sector in Hong Kong, and to thereby contribute to a better understanding of the drivers of customer loyalty. Design...

...Wendy W.N. Wan; Chung‐Leung Luk; Cheris W.C. Chow Purpose The study sought to investigate factors that influenced Hong Kong bank customers’ adoption of four major banking channels, i.e. branch banking, ATM, telephone banking, and internet banking. Specifically, it aimed to focus on the influences...

...David C. Gilbert; Karen C. Choi Examines relationship marketing’s (RM) present practices in the banking industry in Hong Kong. Banks in Hong Kong were classified into three categories by reference to their different ownership (Chinese, non‐Chinese and merged). Statistics show that there were...

... in Hong Kong yielded a list of activities considered critical to building relationships. In a following survey, account managers in Asian banks rated the importance of the various social activities higher than did account managers in Western banks, although all respondents were ethnic Chinese. The Western...

...Ricky Yee‐kwong Chan Surveying 536 subjects, aims to examine the demographic and attitudinal differences between inactive and active bank credit cardholders in Hong Kong. Says that as far as demography is concerned, income is found to be the single most important variable that influences the card...

... marketing in the derivatives industry in light of these events. Participants in the derivatives industry in Sydney and Hong Kong are interviewed to determine whether the watershed cases of 1994/95 caused, or were indicative of, a more widespread deterioration in relationships. However, the expected benefits...

... that the marketing orientation is counter to the conservative banking practices. Reports the findings of research on the Machiavellian orientation of 50 Chinese banking executives in Hong Kong and the relationships between Machiavellianism, job satisfaction and job success in the banking sector. Two instruments...

... card but significantly different from cash. © MCB UP Limited 1994 Banking Consumer behaviour Consumer′s risk Electronic funds transfer at point of sale Hong Kong Marketing research New technology Perceptions Technological development has led to the gradual installation...

...Ricky Yee‐Kwong Chan Reports a survey on the banking behaviour of 300 college students in Hong Kong which confirms several findings from Western countries. These include: limited banking demand of students; popularity of split banking in account ownership; price‐consciousness of students...

...Ricky Chan Yee‐kwong Analyses the strategic marketing practices of the six major banking groups in Hong Kong. Details significant differences. Attributes these to the regulatory constraint which confines banks coming late to the wholesaling business. Wider application of marketing is still limited...

...Erdener Kaynak; Orsay Kucukemiroglu Examines an empirical study by questionnaire survey to determine the importance of selected patronage factors used by 106 Hong Kong consumers in choosing domestic and foreign banks. Although Hong Kong consumers use domestic banks more, they perceive...

...Jackie B. Surtani The change that the Hong Kong private banking industry has undergone over the last decade has presented its participants with some interesting challenges. The traditional view of the Hong Kong private banking market as being homogeneous needs to be abandoned. The large number...

...Luther Denton; Allan K.K. Chan Investigates multiple banking behaviour in Hong Kong (in the retail sector) by questionnaire survey. The survey includes analyses of the number of banks used by each person, the types of services used at each bank, and the factors that influence this type of consumer...

...Suk‐ching Ho; Chi‐fai Chan; Dan‐lin Hsu The introduction of a financial service – the easy pay system – in Hong Kong is the subject of study. It is a form of electronic fund transfer at point of sale and is considered as a continuous innovation in the evolution of the electronic fund transfer...

...Allan K.K. Chan; Vincent S.M. Ma This article contains findings of a survey in Hong Kong amongst a representative sample of companies directed to understanding their buying behaviour and attitude to banking services. The areas explored include split‐banking behaviour,bank usage, bank switching...

...Kitty Young; Kin‐Chok Mun In recent years, the Asian financial market has grown in significance and Hong Kong, Tokyo and Singapore are all striving for an increasing share in the market. In this article the authors examine the strengths and weaknesses of the three centres and discuss the role...

...Suk‐Ching Ho; Chi‐Fai Chan The Bank of China Group has competed aggressively in retail banking in Hong Kong, successfully expanding their business in recent years. This article reports a study exploring the likelihood of the Group assuming increasing importance in the run‐up to 1997 when Hong Kong...

...Dan‐lin Hsu; Suk‐ching Ho Hong Kong is an international financial centre. The banking industry is thriving and at the same time keenly competitive. Advertising is assuming an important role in the bank's promotional programme. A content analysis of a number of advertisements placed by banks...