Keywords: Information systems
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Journal Articles
International Journal of Bank Marketing (2025) 43 (2): 262–291.
Published: 17 September 2024
... and the information systems success model. Practical implications Overall, this research helps stakeholders, bankers, managers, investors, customers, and policymakers, identify the influence of digital payment and ownership structure on bank performance in developing economies such as that of Jordan...
Journal Articles
International Journal of Bank Marketing (1999) 17 (6): 265–274.
Published: 01 November 1999
.... Industry publications from 1970 onward provide little evidence of banks having information systems capable of supporting the needs of marketing. At the same time, other companies or industries have had demonstrable success in developing effective marketing information systems (Blattberg et al...
Journal Articles
International Journal of Bank Marketing (1995) 13 (8): 3–9.
Published: 01 December 1995
... the development of marketing is crucial to corporate performance. In this scenario,marketing information systems should serve to underpin and strengthen the marketing concept in its implementation phase. Suggests, via empirical evidence, that current strategies deployed by smaller building societies...
Journal Articles
International Journal of Bank Marketing (1991) 9 (6): 13–16.
Published: 01 June 1991
... information systems and incorporated them into all facets of their operations. Their public sector counterparts, however, have been rather tentative in adopting computerised information systems. A proposed computerised quality assurance information system (CQAIS) is described. The system was designed after...
Journal Articles
International Journal of Bank Marketing (1988) 6 (5): 14–28.
Published: 01 May 1988
...James W. Mitchell; Leigh Sparks In this article the authors present the results of recent research into the much neglected, but increasingly important, area of marketing information systems in banking. Interviews were conducted with most of the major UK banks, the results of which, combined...
Journal Articles
International Journal of Bank Marketing (1988) 6 (2): 48–61.
Published: 01 February 1988
..., and its contribution to organisational integration discussed. © MCB UP Limited 1988 Banking Information Systems Marketing Organisational Planning International Tracking Systems in Financial Journal of Bank Marketing Services: The Integration Role 6,2 in Marketing Planning 48 by John...
Journal Articles

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