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Keywords: Linear structure equation modelling
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Journal Articles
Modelling customer loyalty in financial services: A hybrid of formative and reflective constructs
Available to Purchase
International Journal of Bank Marketing (2011) 29 (3): 247–267.
Published: 12 April 2011
... at: chris.baumann@mq.edu.au © Emerald Group Publishing Limited 2011 Banking Customer loyalty Risk management Change management Linear structure equation modelling Modelling The topic of customer loyalty is a focal concern for marketers who seek to identify its antecedents and causal...
Journal Articles
Generic technology‐based service quality dimensions in banking: Impact on customer satisfaction and loyalty
Available to Purchase
International Journal of Bank Marketing (2011) 29 (2): 168–189.
Published: 01 March 2011
... of technology‐based banking wherein technology is used to deliver services. Communication technologies Banks Customer services quality Factor analysis Linear structure equation modelling © Emerald Group Publishing Limited 2011 Service quality is found to be a strong predictor...
