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1-4 of 4
Keywords: Mediation
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Journal Articles
International Journal of Bank Marketing (2023) 41 (4): 749–786.
Published: 11 April 2023
... 26,140 respondents. Findings The results reveal continuance intention is driven by satisfaction and trust, with ease of use and usefulness being antecedents of satisfaction and trust. The authors also found evidence to show satisfaction partially mediates the relationship between ease of use...
Journal Articles
International Journal of Bank Marketing (2021) 39 (3): 429–454.
Published: 20 January 2021
.../methodology/approach Based on a literature review, digital-only bank adoption barriers and cognitive-based initial distrusting beliefs were identified as mediators of the influence of inertia on digital-only bank resistance. To test the mediation model empirically, data was collected from 610 traditional...
Journal Articles
International Journal of Bank Marketing (2019) 37 (1): 97–119.
Published: 13 September 2018
... was done to collect responses from prospective individual investors (920 usable responses). AMOS and SPSS have been used to establish the hypothesised relationship between the constructs. Findings The results of the study suggested that attitude was responsible for partial mediation between...
Journal Articles
International Journal of Bank Marketing (2018) 36 (1): 19–40.
Published: 05 February 2018
... the mediating role of customer satisfaction and the moderating impact of customer age, education and gender on these relationships. Design/methodology/approach Data were collected from 283 banking customers and analyzed with structural equation modeling. Findings The results supported a strong...
