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1-4 of 4
Keywords: Moderation
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Journal Articles
Continuance intention in financial technology: a framework and meta-analysis
Available to Purchase
International Journal of Bank Marketing (2023) 41 (4): 749–786.
Published: 11 April 2023
... of Fintech continuance intentions and by testing possible moderators in a wide range of countries and studies. In other words, this study’s goal is to broaden the scope of the research. Regarding managerial implications, it is important to listen to user opinions regarding the positive and negative points...
Journal Articles
Predictors of investment intention in Indian stock markets: Extending the theory of planned behaviour
Available to Purchase
International Journal of Bank Marketing (2019) 37 (1): 97–119.
Published: 13 September 2018
... Market to introduce FSE as a dual (both mediating and moderating) construct between personality traits and investment intention using TPB, moreover, this study also provides the necessary impetus to analyse the relationship between financial knowledge and investment intention with attitude...
Journal Articles
Brand equity and customer behavioral intentions: a mediated moderated model
Available to Purchase
International Journal of Bank Marketing (2018) 36 (1): 19–40.
Published: 05 February 2018
... the mediating role of customer satisfaction and the moderating impact of customer age, education and gender on these relationships. Design/methodology/approach Data were collected from 283 banking customers and analyzed with structural equation modeling. Findings The results supported a strong...
Journal Articles
Do ongoing relationships buffer the effects of service recovery on customers' trust and loyalty?
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International Journal of Bank Marketing (2012) 30 (3): 168–192.
Published: 06 April 2012
...Cristiane Pizzutti dos Santos; Kenny Basso Purpose T his study aims to fill an important gap in the literature by exploring the moderating role of client‐company relationship type on the impact of service recovery judgments on clients' trust and loyalty intentions. Design/methodology/approach...
