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Keywords: PLS-SEM
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Journal Articles
International Journal of Bank Marketing (2025) 43 (4): 757–779.
Published: 25 November 2024
.../licences/by/4.0/legalcode Financial anxiety Financial knowledge fsQCA PLS-SEM Poland Czechia In recent years, the financial anxiety of university students garnered significant attention from researchers (Ahamed and Limbu, 2024). This group of the population represents a pivotal segment...
Journal Articles
International Journal of Bank Marketing (2024) 42 (5): 924–946.
Published: 05 January 2024
... and are affected by the pursuit of those objectives. Design/methodology/approach The authors utilize partial least squares structural equation modeling (PLS-SEM) to evaluate the authors' hypotheses based on a sample of USA and Canadian consumers (n = 619). Findings The authors' PLS-SEM results...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2023) 41 (6): 1177–1206.
Published: 23 May 2023
... self-administered questionnaires was conducted. The data was collected from 370 consumers who have experience using mobile payment services in Vietnam. The data were submitted to partial least square structural equation modeling (PLS-SEM) and artificial neural networks (ANN) analysis. Findings...
Journal Articles
International Journal of Bank Marketing (2023) 41 (4): 860–881.
Published: 21 March 2023
... and July 2022. The authors use the “partial least squares structural equation modeling” (PLS-SEM) technique to test the research hypotheses. Findings The present study's outcome confirms that five determinants, such as financial literacy, financial risk-tolerance, financial socialization, financial...
Journal Articles
International Journal of Bank Marketing (2023) 41 (1): 210–236.
Published: 14 November 2022
... modeling (PLS-SEM) using a convenience sample of 744 responses was used to analyze the measurement, structural model and hypotheses testing. To examine unobserved heterogeneity and identify user segments, FIMIX-PLS technique was employed. To generate more precise recommendations, importance-performance map...
Journal Articles
Journal Articles

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