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1-6 of 6
Keywords: Perceptions
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Journal Articles
Demographic differences in Jordanian bank service quality perceptions
Available to Purchase
International Journal of Bank Marketing (2017) 35 (2): 275–297.
Published: 03 April 2017
...Akram Al-jazzazi; Parves Sultan Purpose The purpose of this paper is to assess differences in banking service quality (BSQ) perceptions across demographic subgroups of Islamic and conventional Jordanian banking consumers. Design/methodology/approach Data are collected using surveys. The survey...
Journal Articles
The stakeholder management theory of CSR: A multidimensional approach in understanding customer identification and satisfaction
Available to Purchase
International Journal of Bank Marketing (2016) 34 (5): 731–751.
Published: 04 July 2016
...Andrea Pérez; Ignacio Rodríguez del Bosque Purpose – Based on the principles of the stakeholder management theory, the purpose of this paper is to explore customers’ multidimensional perceptions of both banking companies and the corporate social responsibility (CSR) orientations...
Journal Articles
Services branding triangle: Examining the triadic service brand promises for creating a strong brand in banking industry
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International Journal of Bank Marketing (2016) 34 (4): 529–549.
Published: 06 June 2016
...Musa Pinar; Tulay Girard; Paul Trapp; Zeliha Eser Purpose – The purpose of this paper is to examine customer, management, and contact personnel perceptions of consumer-based brand equity (CBBE) and its dimensions utilizing a services branding triangle framework in the banking industry. Design...
Journal Articles
A study of Islamic banks in the non-GCC MENA region: evidence from Lebanon
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International Journal of Bank Marketing (2014) 32 (2): 130–149.
Published: 01 April 2014
...Rima M. Bizri Purpose – This purpose of this paper is to investigate the status of Islamic banking in Lebanon, through addressing the perceptions of existing and potential clients. The study has two objectives: one is to identify and measure the factors that clients perceive as important...
Journal Articles
Customers′ Risk Perceptions of Electronic Payment Systems
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International Journal of Bank Marketing (1994) 12 (8): 26–38.
Published: 01 December 1994
... to study the differences of consumers′ risk perceptions among alternative payment methods and whether these perceptions will be affected by the size of purchase and EFTPoS usage experience. The major findings are: (1) EFTPoS has the lowest physical risk and highest financial risk, the credit card has...
Journal Articles
Perceived Attributes of ATMs and Their Marketing Implications
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International Journal of Bank Marketing (1994) 12 (2): 30–35.
Published: 01 March 1994
...Robert Rugimbana; Philip Iversen Most retail banking research has explored ATM usage entirely from the viewpoint of consumers′ demographics. Examines ATM usage patterns on the basis of consumers′ perceptions of the attributes of this innovation. Seeks to determine the association between consumer...
