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Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2003) 21 (4): 191–201.
Published: 01 August 2003
... to corporate customers, small depositors), and focus on the provision of quality service. © MCB UP Limited 2003 Service quality Services marketing Performance measurement South Korea Banking Customer surveys Service quality has become an increasingly important factor for success...
Journal Articles
International Journal of Bank Marketing (2002) 20 (3): 122–139.
Published: 01 June 2002
.... In this study, we considered a total of 68 banks – which includes all the 27 public owned banks, 21 foreign owned and 20 privately owned banks operating in India (see Table I for the list of banks studied with their ownership forms). © MCB UP Limited 2002 Performance measurement Benchmarking...
Journal Articles
Journal Articles
International Journal of Bank Marketing (1994) 12 (6): 10–18.
Published: 01 September 1994
... gratifying results; for example, scale alpha is recorded at 0.9249. The instrument can be applied as part of branch performance measurement, as well as help diagnose problems in delivery of service, and segment the bank′s customer base for healthier decision making in marketing. Those interested in further...
Journal Articles
International Journal of Bank Marketing (1993) 11 (5): 3–11.
Published: 01 May 1993
... business. They also maintained tighter control over profitability and costs. Utilizes expert assessment as the basis of performance measurement, and compares this technique with an alternative, peer assessment. Uses the Delphi technique to develop a performance measure, and both performance ratings...
Journal Articles
International Journal of Bank Marketing (1990) 8 (2): 3–11.
Published: 01 February 1990
...David Ballantyne In the drive for total quality, the interdependence of staff motivation, performance measurement,and rewards will be stressed. Turning the wheel of quality improvement – continuously – involves designing a good fit for these elements within the change processes and, more...

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