Keywords: Reputation
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
International Journal of Bank Marketing (2023) 41 (3): 550–571.
Published: 17 January 2023
... whether and how bank reputation influences the relationship between service failure and customers' switching behavior in the Malaysian banking industry. Design/methodology/approach By distributing questionnaires to Malaysian bank account holders, the authors gathered 320 usable responses, which were...
Journal Articles
International Journal of Bank Marketing (2022) 40 (7): 1364–1397.
Published: 03 June 2022
..., there are still advantages that traditional financial institutions enjoy, of which the primary one may be reputation. Surprisingly, the firm reputation link to use intention has not received much attention in the literature, prompting this research. The purpose of this study is to examine the firm reputation link...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2019) 37 (1): 340–361.
Published: 13 February 2019
...Belén Ruiz; Juan A. García Purpose The purpose of this paper is to explore the moderating role of culture in terms of uncertainty avoidance in the antecedents of customer-based bank reputation in two countries with different cultural patterns. Design/methodology/approach This study was carried...
Journal Articles
International Journal of Bank Marketing (2017) 35 (6): 903–924.
Published: 04 September 2017
... been found that consumer familiarity with internet banking, high perceived structural assurance, perceived website quality, bank reputation and relative advantage are critical factors influencing IOBs’ initial trust formation. Research limitations/implications This study shows the applicability...
Journal Articles
International Journal of Bank Marketing (2017) 35 (5): 781–804.
Published: 03 July 2017
... between perceived overall SERVQUAL and customer trust, customer satisfaction, and bank reputation. Design/methodology/approach A survey questionnaire was constructed, and data were collected from 375 regular customers of local banks. The convenience sampling method was employed to collect data from...

or Create an Account

Close subscription notice
Close access options