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1-7 of 7
Keywords: Reputation
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Journal Articles
International Journal of Bank Marketing (2024) 42 (6): 1370–1387.
Published: 31 October 2023
...Grzegorz Zasuwa; Grzegorz Wesołowski Purpose This study examines how potentially irresponsible banking operations affect organisational reputation. A moderated mediation model is applied to explain how major aspects of social irresponsibility affect the relationship between consumer awareness...
Journal Articles
International Journal of Bank Marketing (2023) 41 (3): 550–571.
Published: 17 January 2023
... whether and how bank reputation influences the relationship between service failure and customers' switching behavior in the Malaysian banking industry. Design/methodology/approach By distributing questionnaires to Malaysian bank account holders, the authors gathered 320 usable responses, which were...
Journal Articles
International Journal of Bank Marketing (2022) 40 (7): 1364–1397.
Published: 03 June 2022
..., there are still advantages that traditional financial institutions enjoy, of which the primary one may be reputation. Surprisingly, the firm reputation link to use intention has not received much attention in the literature, prompting this research. The purpose of this study is to examine the firm reputation link...
Journal Articles
International Journal of Bank Marketing (2021) 39 (7): 1049–1067.
Published: 26 August 2021
... the relationships between value co-creation, brand experience, brand equity and reputation. Findings The results show that brand equity is an antecedent of reputation that values co-creation, and brand experience positively influences brand equity and that values co-creation that positively influences brand...
Journal Articles
International Journal of Bank Marketing (2019) 37 (1): 340–361.
Published: 13 February 2019
...Belén Ruiz; Juan A. García Purpose The purpose of this paper is to explore the moderating role of culture in terms of uncertainty avoidance in the antecedents of customer-based bank reputation in two countries with different cultural patterns. Design/methodology/approach This study was carried...
Journal Articles
International Journal of Bank Marketing (2017) 35 (6): 903–924.
Published: 04 September 2017
... been found that consumer familiarity with internet banking, high perceived structural assurance, perceived website quality, bank reputation and relative advantage are critical factors influencing IOBs’ initial trust formation. Research limitations/implications This study shows the applicability...
Journal Articles
International Journal of Bank Marketing (2017) 35 (5): 781–804.
Published: 03 July 2017
... between perceived overall SERVQUAL and customer trust, customer satisfaction, and bank reputation. Design/methodology/approach A survey questionnaire was constructed, and data were collected from 375 regular customers of local banks. The convenience sampling method was employed to collect data from...
