Keywords: Retail banking
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1829–1846.
Published: 25 September 2023
... of the metaverse on the banking sector is no exception. In view of this, the current paper aims to provide valuable insights into four key areas (i.e. corporate banking, retail banking, banking employees and public policy) that the metaverse could significantly disrupt. Design/methodology/approach Insights...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2021) 39 (7): 1273–1291.
Published: 25 June 2021
... Publishing Limited Licensed re-use rights only Brand knowledge dissemination Organizational identification Employee identification Brand citizenship behavior Retail banking The banking industry has undergone multiple changes in the past decade. Bank employees suffered the effects...
Journal Articles
International Journal of Bank Marketing (2020) 38 (2): 456–484.
Published: 08 October 2019
..., gender, education and family income in the retail banking industry. Design/methodology/approach A total of 500 responses of retail banking customers were used to test the model using the partial least squares structural equation modeling approach. Advanced statistical techniques, such as importance...
Journal Articles
International Journal of Bank Marketing (2019) 37 (5): 1253–1274.
Published: 13 March 2019
... the following hypotheses: Engagement Retail banking Multichannel In the last decade, the retail banking industry has faced important changes. Innovations based on information technology, the threat of new entrants from the computing industry, customers who are more and more technologically...
Journal Articles
International Journal of Bank Marketing (2019) 37 (1): 156–170.
Published: 24 September 2018
...) and their relationships with the dependent variable, i.e. saving behavior. Section 3 describes the data, a combination of objective data from bank register and subjective survey data using a large sample of bank customers from a Swedish retail bank. In addition, the methodology of SEM is described. Section 4...
Journal Articles
International Journal of Bank Marketing (2017) 35 (4): 685–713.
Published: 05 June 2017
...Charles Blankson; Seth Ketron; Joseph Darmoe Purpose The purpose of this paper is to investigate employment of positioning strategies in the retail bank sector of Sub-Saharan Africa, specifically using Ghana as the study context. In addition, it explores the applicability of western-based typology...
Journal Articles
International Journal of Bank Marketing (2017) 35 (4): 662–684.
Published: 05 June 2017
...Juhaida Abu Bakar; Michael Daniel Clemes; Kathryn Bicknell Purpose The purpose of this paper is to develop and test a comprehensive hierarchical model of behavioural intentions in the Malaysian retail banking industry. Design/methodology/approach The data were analysed using EFA, CFA...
Journal Articles
International Journal of Bank Marketing (2015) 33 (4): 471–493.
Published: 01 June 2015
... perceptions directly and positively affect PSQ. © Emerald Group Publishing Limited 2015 Pakistan Trust Loyalty Repurchase Retail banking Corporate social responsibility Word of mouth Perceived service quality Developing economy First, previous scholars who have studied the role...
Journal Articles
International Journal of Bank Marketing (2014) 32 (7): 612–627.
Published: 30 September 2014
...Koushiki Choudhury Purpose – The purpose of this paper is to explore the influence of the dimensions of service quality on customers’ word-of-mouth (WOM) in the context of the retail banking industry. Design/methodology/approach – A modified SERVQUAL instrument was used to capture customers...
Journal Articles
International Journal of Bank Marketing (2014) 32 (6): 590–607.
Published: 26 August 2014
... discussions of retail banking in 18 online communities were collected and analysed. Findings – The study uncovered four factors of invisible bank service value experienced by customers: shared moral value, responsibility value, relationship value, and heritage value. Research limitations...
Journal Articles
International Journal of Bank Marketing (2013) 31 (5): 334–347.
Published: 22 July 2013
...Ilkka Lähteenmäki; Satu Nätti Purpose Improving capability to generate value for customers is seen as a way to create a new competitive edge, but developing the related organisational capabilities involves facing several obstacles that stem from the producer‐orientation of the retailbanking...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2012) 30 (4): 267–279.
Published: 08 June 2012
... but multidimensional and multifaceted model of consumer's trustworthiness beliefs, trust and loyalty intentions. Retail banking services in India provide the setting for the study. The analysis was conducted using structural equation modeling. Findings The results support a multidimensional and multifaceted model...
Journal Articles
International Journal of Bank Marketing (2012) 30 (2): 102–127.
Published: 24 February 2012
...Arvid O.I. Hoffmann; Heiner Franken; Thijs L.J. Broekhuizen Purpose The paper aims to identify which factors determine (German) retail banking customers' intention to adopt a new remuneration system for financial advice. The new system is a pay‐per‐use advisory model that supersedes existing...
Journal Articles

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