... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Relationship marketing Banking Service marketing Financial services marketing Qualitative research Post Covid-19 Post pandemic Türkiye Many industries are rapidly evolving in their digital transformation...

... Service marketing The advent of Web 2.0 technologies and digital channels has changed the banking landscape in recent years. Banks have started adopting social media platforms to engage with the customers and are looking to become an integral part of customers’ lives by integrating traditional...

... Group Publishing Limited 2015 Service quality Banks Multi-variate analysis Service marketing Financial services Customer behaviour Providing high service quality is considered as critical for enhancing long-term relationships with customers, especially in the competitive business...

.... Financial services Relationship marketing Service marketing Banking industry Buyer-seller relationships Customers The financial service industry is increasingly turbulent. In the wake of the crisis, the banking and insurance sectors have transformed, with new regulations as well as developments...

... Financial Institutions Service Marketing Customers' Perceptions of Service Quality in Financial Institutions by Gaston LeBlanc and Nha Nguyen Université de Moncton, New Brunswick, Canada Customers' Perceptions of Service Quality 7 During the past decade, an increasing number of marketing scholars...

...David Ballantyne Marketing is in the throes of a methodological crisis which will eventually separate ideas and methods more appropriate to service marketing. A practical systems model to diagnose financial service marketing's underlying patterns is introduced. This is both symptomatic...

... Banking Consumer Satisfaction Personnel Management Service Marketing The Impact of Internal Marketing on Customer Service in a Retail Bank by Brian A. Richardson and C. Grant Robinson Brian Richardson & Associates, South Africa and University of the Witwatersrand, South Africa, respectively Retail...

... Service Marketing Consumer Convenience or Sophistication? A Crucial Question in Bank Services Marketing by Trevor Watkins and Mike Wright University of Nottingham In their article Trevor Watkins and Mike Wright address the question of how to market for consumer convenience and consumer sophistication...