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Keywords: Service delivery
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Journal Articles
International Journal of Bank Marketing (2019) 37 (5): 1215–1233.
Published: 12 February 2019
...Kong YuSheng; Masud Ibrahim Purpose The concept of innovation is gaining ground steadily in the context of an increasingly competitive and highly volatile banking sector. The purpose of this paper is to find out the role of service innovation (SI) in the relationship between service delivery...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2005) 23 (2): 153–175.
Published: 01 March 2005
... service. Thus, whereas supplementary services add value to the core service and are used to differentiate it from similar competing offerings, complementary services have the potential to add value to a portal in its entirety. Banking Electronic commerce Service delivery Service quality assurance...
Journal Articles

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