...Mark Tucker; Christine Jubb Purpose The purpose of this paper is to investigate and comment on the factors used by Australian students to select their bank and the products and services they utilise, based on responses to an online questionnaire. Design/methodology/approach A mixed-methods...

...Charles Blankson; Audhesh Paswan; Kwabena G. Boakye Purpose The importance of and viability of the college student cohort for credit card firms and banks are well documented and so are the challenges facing marketers interested in this target market. The first purpose of this paper is to examine...

... respond to the revised credit card disclosure requirements, focusing specifically on college students. Design/methodology/approach Each subject was randomly assigned to one of two financial scenarios and asked to choose, among competing offers, the credit card that presented the “best” match...

... students in Bahrain. A total of 1,000 students aged 19‐24 (45 per cent male and 55 per cent female) of the University of Bahrain served as a sample for the study. Our examination relied on 30 selection factors extracted from relevant literature, personal experience and interviews with some bank officials...

... that reduction of the defection rate can increase profits far more than growth in market share, better margins and other factors usually associated with competitive advantage. This paper reports the findings of a detailed analysis into the defection rate of university student accounts from financial service...

... customers′ needs and wants have become very important. It is known that people develop their first brand loyalties when they are between the ages of 18 and 25. Accordingly, college students as an important part of the youth market offer great opportunities for credit card companies. With this in mind...

...Barbara R. Lewis; Jayne Orledge; Vincent‐Wayne Mitchell Investigates service quality in the student market for financial services. Reports empirical work in which students′ attitudes towards the service provided by their banks and building societies were assessed, with emphasis on loan...

...Ricky Yee‐Kwong Chan Reports a survey on the banking behaviour of 300 college students in Hong Kong which confirms several findings from Western countries. These include: limited banking demand of students; popularity of split banking in account ownership; price‐consciousness of students...

...Myron Leonard; Keith Stephens The attitudes of financial investment service executives towards hiring college students with marketing backgrounds are examined, as well as the attitudes of the students toward working in financial institutions. A large proportion of students indicated having many...