... and energy, human resources, products and customers, and community involvement. A sample of 25 banks in Turkey was grouped according to the criteria of size, ownership structure (listed or unlisted on stock exchanges), multiple exchange listing (listing on home and foreign exchanges), and internationality...

...Musa Pinar; Tulay Girard; Zeliha Eser Purpose The purpose of this paper is to examine bank brand equity from consumer perspectives by comparing the consumer‐based brand equity (CBBE) dimensions of local and global banks in Turkey. The paper determines if and how CBBE differs across three types...

... of the internet in Turkey, the adoption rate of internet banking (IB) among internet users has remained well behind early expectations. Although two million people (50 percent of four million Turkish internet users) were forecasted to be using IB by 2003, the actual number of IB users appeared to be between 1...

... are to be examined. Design/methodology/approach Based on relevant literature and previous research that included interviews with leading internet banking managers in Turkey, a questionnaire was designed. Face‐to‐face questionnaires were distributed to 155 convenience samples of internet users. Findings...

...Ceren Sayar; Simon Wolfe Purpose The purpose of this paper is to compare and evaluate the internet banking services of Turkey and the UK. Design/methodology/approach The paper is based on an exploratory research for a sample of nine banks from each country, a web survey is conducted to collect...

... in a developing economy. Osman M. Karatepe can be contacted at: osman.karatepe@emu.edu.tr © Emerald Group Publishing Limited 2006 Sociology of work Jobs Employees Turkey In today's competitive environment, front‐line bank employees play a critical role in delivering high quality...

... to resign. Data obtained from a survey of frontline employees working in several banks in two cities in Western Turkey serve as the study setting. Results and their implications are discussed. Empowerment is a key to managerial and organizational effectiveness (Conger and Kanungo, 1988) and to corporate...

... in an emerging economy, such as in Turkey. According to the Gartner Group’s 1999 report, there has been a rapid growth in online PC banking in the USA; from just over 10 million adults in 1999 to the projected 35 million by the year 2003 with a rapid shift to Internet access (Barto, 1999). Early stage consumer...

... and commitment as the dependent variables. © MCB UP Limited 1997 Banking Customer care Employee relations Service quality Services marketing Turkey Delivering quality service to customers is a must for success and survival in today’s competitive banking environment (Samli and Frohlich...

...Zeynep Bilgin; Ugur Yavas Describes the status of consumer credit services marketing in Turkey. First, presents an overview of developments in the Turkish banking sector with a focus on consumer credit services. Discusses the findings of a survey conducted by the authors among officers of banks...

... Globalization Marketing planning Turkey GLOBALIZATION OF CREDIT CARD USAGE: THE CASE OF A DEVELOPING ECONOMY 27 C redit card companies must adapt their marketing and administration procedures to the infrastructure of a developing country like Turkey. Globalization of Credit Card Usage: The Case...

... commercial bank in an advanced developing country –Turkey – are examined. Study results indicate that there are differences among bank customers in their bank patronage behaviour when demographic and socioeconomic factors are considered. © MCB UP Limited 1991 Banking Developing countries...

... industry, aimed at client executive officer level, reveals lack of customer orientation and bank differentiation. Awareness of these problems should lead to increasing interest in marketing principles. © MCB UP Limited 1985 Bank Marketing Turkey Universal Marketing Myopia or Banks' Rational...

..., and the entrance of foreign banks to the domestic market, could help solve the short‐term, as well as the long‐term, problems. The Marketing of Bank Services in Turkey by Erdo an Kumcu and Mehmet Karafakio lu Ball State University, Muncie, Indiana, USA The adoption and implementation of the marketing concept...