Keywords: Value
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2020) 38 (1): 219–241.
Published: 25 July 2019
...Walid Chaouali; Renaud Lunardo; Imene Ben Yahia; Dianne Cyr; Abdelfattah Triki Purpose The purpose of this paper is to examine how customers derive value (functional, emotional, social and epistemic value) from the design aesthetics of mobile banking applications and then form intention to adopt...
Journal Articles
International Journal of Bank Marketing (2016) 34 (1): 9–36.
Published: 01 February 2016
...Dr Mohammad G. Nejad; Paula Dootson; Amanda Beatson; Judy Drennan Purpose – The purpose of this paper is to examine consumer perceptions of value of financial institutions using social media to interact with consumers; if overall perceived value predicts a consumer’s intention to adopt...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2015) 33 (3): 298–315.
Published: 18 May 2015
... with insurance companies. The segmentation criteria include attitude toward insurance fraud, perceived probability of punishment, basic human values and morals, religiosity, life satisfaction and demographic characteristics. Findings – Results reveal the existence of four market segments. The segments...
Journal Articles
International Journal of Bank Marketing (2014) 32 (6): 567–589.
Published: 26 August 2014
...Dr Kristina Heinonen; Noreen Byrne; Olive McCarthy Purpose – The purpose of this paper is to examine the technical and relational value proposition preferences of credit union members and to examine the relationship between their preference and patronage activity. Design/methodology/approach...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2012) 30 (1): 4–19.
Published: 27 January 2012
... in the credit card industry. Design/methodology/approach A model of customer loyalty incorporating service quality, value and involvement is developed theoretically and validated empirically through SEM using data collected from a global sample of 114 credit card holders. Findings The loyalty model...
Journal Articles

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