... self-administered questionnaires was conducted. The data was collected from 370 consumers who have experience using mobile payment services in Vietnam. The data were submitted to partial least square structural equation modeling (PLS-SEM) and artificial neural networks (ANN) analysis. Findings...

... Financial performance Commercial bank Media reputation Vietnam In recent decades, greater impetus has been given to the contribution of intangible resources on firm performance. Kaplan and Norton (2006) estimate that intangibles determine 75% of a company's market value. Corporate reputation...

... Brand associations Trust Loyalty Customers’ experience Corporate Social compliance Vietnam Brands The Vietnamese banking sector is transforming at a rapid pace and is expected to show a higher growth rate than most of its counterparts in neighboring Asian countries in the upcoming years...

.... Design/methodology/approach A structural equation model was developed and tested using data surveyed from retail banking customers in Vietnam. Confirmatory factor analysis was used to refine the measurement scales. Path analysis was used to test the model. Findings With customer satisfaction...

...Alain Yee‐Loong Chong; Keng‐Boon Ooi; Binshan Lin; Boon‐In Tan Purpose This paper aims to empirically examine the factors that affect the adoption of online banking in Vietnam. Perceived usefulness, perceived ease of use, trust and government support were examined to determine if these factors...