Issues

Implementing yield management: lessons from the hotel sector

Kevin Donaghy; Una McMahon‐Beattie; David McDowell
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Capacity management in the short break market

David A. Edgar
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Integrating operational and financial perspectives using yield management techniques: an add‐on matrix model

Bernard J. McEvoy
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Yield management in hospitality SMEs

Darren Lee‐Ross; Nick Johns
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Whose yield is it anyway? Compromise options for sustainable boat tour ventures

Paul C. Reynolds; Richard W. Braithwaite
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Enhancing yield management with customer profitability analysis

Breffni Noone; Peter Griffin
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Yield management: a human activity system

Ian Yeoman; Sandra Watson
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