... This study aims to investigate the impact of the loyalty program members’ satisfaction toward the hotel loyalty program benefits and the customer management relationship initiatives of individual hotels on the brand relationship quality (BRQ), i.e. their relationship quality with the hotel brand, and its...

...Daraneekorn Supanti; Ken Butcher; Liz Fredline Purpose – The purpose of this study is to understand how hotel managers perceive the benefits that may accrue to employees and hotels through their engagement in corporate social responsibility (CSR) activities. Design/methodology/approach...

... decision and as such is subject to an assessment of the benefits arising. These benefits are considered in terms of both “hard” benefits, such as impact on bottom‐line performance, as well as “soft” factors such as the measurement of the value of the individual learning experience. The practical...