DEALING WITH FEELING: THE INFLUENCE OF OUTCOME REPRESENTATIONS ON NEGOTIATION

The present study extends recently‐acquired knowledge about the affective aspects of negotiations by examining the effects of defining negotiation outcomes in affective terms rather than numeric terms. Using a 2 x 2 experimental design, the researchers represented the negotiation outcomes in four different ways: happy faces, unhappy faces, positive numbers, and negative numbers. The results indicate that representing outcomes in affective terms leads to longer negotiation times and higher impasse rates. In addition, participants whose outcomes were represented as happy faces reported the highest levels of emotional involvement, the lowest levels of cooperation and trust, and most frequently experienced negative emotions. Emotional involvement and negative emotions also helped explain differences in negotiation time and individual outcomes over and above the effects of the experimental manipulations. The implications of these results for negotiation research are discussed.