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Thomas E. Boyt
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Journal Articles
University brand equity: an empirical investigation of its dimensions
Available to Purchase
International Journal of Educational Management (2014) 28 (6): 616–634.
Published: 05 August 2014
Journal Articles
Utilizing the brand ecosystem framework in designing branding strategies for higher education
Available to Purchase
International Journal of Educational Management (2011) 25 (7): 724–739.
Published: 20 September 2011
