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Journal Articles

Examining the relationship between brand equity dimensions and university brand equity: An empirical study in Turkey

Musa Pinar, Tulay Girard, Cigdem Basfirinci

International Journal of Educational Management (2020) 34 (7): 1119–1141.

https://doi.org/10.1108/IJEM-08-2019-0313

Published: 31 March 2020

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Journal Articles

University brand equity: an empirical investigation of its dimensions

Musa Pinar, Paul Trapp, Tulay Girard, Thomas E. Boyt

International Journal of Educational Management (2014) 28 (6): 616–634.

https://doi.org/10.1108/IJEM-04-2013-0051

Published: 05 August 2014

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Journal Articles

Utilizing the brand ecosystem framework in designing branding strategies for higher education

Musa Pinar, Paul Trapp, Tulay Girard, Thomas E. Boyt

International Journal of Educational Management (2011) 25 (7): 724–739.

https://doi.org/10.1108/09513541111172126

Published: 20 September 2011

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Journal Articles

An exploratory study of gender effect on student presentation evaluations: Does gender similarity make a difference?

Tulay Girard, Musa Pinar

International Journal of Educational Management (2009) 23 (3): 237–251.

https://doi.org/10.1108/09513540910941748

Published: 27 March 2009

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