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Keywords: Brand awareness
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Journal Articles
International Journal of Educational Management (2011) 25 (7): 724–739.
Published: 20 September 2011
... Brand ecosystem Branding Student experience Sustainable development Higher education United States of America Brand awareness Recently, the economic environment has had a major negative impact on the financial situation of most higher education institutions. More enduring is that vast...
Journal Articles
International Journal of Educational Management (2010) 24 (1): 34–47.
Published: 19 January 2010
... college, brand awareness and the opinion of college brand are examined. Design/methodology/approach An online survey was conducted in metropolitan Sydney, Australia, and produced 501 questionnaires responses. A correlation study was used to analyse the relationship between variables of preference...
