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Keywords: Brand awareness
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Journal Articles
International Journal of Educational Management (2011) 25 (7): 724–739.
Published: 20 September 2011
... Higher education United States of America Brand awareness In today's global marketplace, the role of brand management has been elevated to a new level of importance. In fact, the most distinctive skill of marketers is their ability to build and manage brands (Kotler and Armstrong, 2010...
Journal Articles
International Journal of Educational Management (2010) 24 (1): 34–47.
Published: 19 January 2010
... college, brand awareness and the opinion of college brand are examined. Design/methodology/approach An online survey was conducted in metropolitan Sydney, Australia, and produced 501 questionnaires responses. A correlation study was used to analyse the relationship between variables of preference...
