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Keywords: Brand ecosystem
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Journal Articles
Utilizing the brand ecosystem framework in designing branding strategies for higher education
Available to Purchase
International Journal of Educational Management (2011) 25 (7): 724–739.
Published: 20 September 2011
..., universities' branding attempts may not always result in success. The aim of this paper is to present a brand ecosystem framework in order to develop branding strategies for colleges and universities. Design/methodology/approach The key elements of the framework include: student experiences as the driving...
