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Keywords: Brand equity scale
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Journal Articles
University brand equity: an empirical investigation of its dimensions
Available to Purchase
International Journal of Educational Management (2014) 28 (6): 616–634.
Published: 05 August 2014
... to students at different universities and comparing the results would improve the reliability of the brand equity scales. The significant correlations found among the brand equity dimensions suggest the interconnectedness of these dimensions. The findings have implications for developing and implementing...
